Product Updates
A Tale of Trails
HootBoard has compiled a list of some great trails across the USA. We know there are many trails out there, so feel free to share your favorite trails with us. We love looking through these not only because they’re fun, but they also show the different types of...
Airbnb Tourism Research Review – A Healthy Canvas Model
Reviewing this Research Paper Airbnb did a great job putting together some great questions a destination needs to ask itself. We anchored the part of the research paper that we feel is worth taking a closer look at and sharing it with you. Have you gone through these...
DMO Customer Journey Guide Review
Consider the graphic in this post. DMOs spend so much money promoting an area they sometimes overlook the importance of the in-destinations marketing experience. Understanding the power of getting people to the best places your destinations has to offer that will...
A Breakdown: 3 Takeaways from “The End of Tourism as We Know It”
Reviewing this Tourism Article We like to look around the internet and see what the tourism industry is talking about. We like to break it down, provide our takeaways, and perhaps even offer solutions to issues raised in the articles. The page begins with “The End of...
SEO Keyword Insights for Popular Tourist Attractions
1. Each month there are 673,000 searches for the term ‘grand canyon’ This is what we consider a broad branded search term. Ranking anywhere on the front page for this keyword is highly unlikely unless you are the official websites related to the topic. These types of...
Top 4 DMO Insights from the Podcast So Far
Brianna Francis Interview Brianna Francis, VP of Marketing Communications at York County, joins the HootBoard Visitor Information and Destination marketing podcast. We covered many topics related to content creation and its role in promoting a destination. We...
Emerging Destination Marketing Trends, Examples of Great DMO marketing strategies, and How to Enhance a Destination Brand Using Touchpoints – Adam Stoker Interview
Listen On: This episode has some great action items! Adam stoker joined the HootBoard Visitor Information and Destination Marketing podcast. We covered many topics including his favorite destination marketing campaigns and strategies. We also got into...
8 Popular Ways a Smart Kiosk can Benefit your Smart City
Smart city kiosk initiatives are becoming more and more common. Every year, localities are updating the popular downtown or uptown areas where most of the foot traffic for a city takes place. City councils and commissioners are getting together to commission research...
DMO Website Content Strategies, Engaging Travel Influencers and Bloggers, and Big Event Marketing Discussion – Andrea Johnson Director of Marketing and Communications at eXplore Lawrence Kansas Interview
Listen On: Andrea Johnson is the Director of Marketing and Communications at eXplore Lawrence Kansas and joined the HootBoard Visitor Information and Destination Marketing podcast. Bryan was particularly excited about this episode because he lives in Lawrence Kansas....
Best Locations for a Tourist Information Kiosks Network
We have talked elsewhere about how the traditional visitor centers are getting upgraded (or in some cases replaced with) Touchscreen Tourism Information Kiosks. But tourism touch Kiosks are NOT visitor centers and Visitor Centers are not kiosks. The big, big...