by Satya Shahade | Jun 10, 2025 | Destination Marketing, Digital Signage, Visitor Information, Wayfinding
Airbnb Didn’t Just Disrupt It Redefined Hospitality The traditional hotel playbook was written around consistency, brand loyalty, and physical assets: spacious lobbies, well-designed rooms, and global footprints. And then, quietly but radically, Airbnb came along and...
by Satya Shahade | Apr 23, 2025 | Destination Marketing, Digital Signage, Visitor Information, Wayfinding
The Battle for Eyeballs In 2025, attention is currency. Consumers walk through environments saturated with glowing screens—retail windows, billboards, transit stations, hotel lobbies, malls, airports, museums, even elevators. And yet, most of these displays are...
by Satya Shahade | Apr 23, 2025 | Destination Marketing, Touch Kiosks, Visitor Information, Wayfinding
The Data Gold Rush In the age of digital everything, data is the new oil—and tourism is one of its richest wells. Every hotel search, ticket purchase, review, or itinerary generates behavioral data, and that data holds immense value: it tells you who your visitors...
by Satya Shahade | Apr 23, 2025 | real estate, Visitor Information, Wayfinding
Real estate is not just about square footage anymore. It’s about experience. In an age where digital convenience defines every aspect of our lives—from banking and healthcare to shopping and travel—real estate is undergoing a necessary transformation. Tenants no...
by Satya Shahade | Apr 17, 2025 | Hootboard Partners, Technology, Visitor Information, Wayfinding
RFPs Are Brutal and are Getting Worse Anyone in the world of AV integration, signage, or OOTD knows the grind: the RFP drops, you assemble a proposal, scramble for the best pricing, throw in a few bells and whistles, and hope your bid makes the shortlist. But here’s...
by Satya Shahade | Feb 21, 2025 | Destination Marketing, Technology, Visitor Information, Wayfinding
Okay, people, let’s have a serious heart-to-heart about those dusty old brochures and posters gathering cobwebs in the corner. You know, the ones with the faded photos and outdated information? Yeah, those. They’re about as effective as a rotary phone in a...
