Connecting Your Destination
In-destination marketing kiosks are a great way to reach your target audience. The following four ideas will help you get started on building an effective in-destination marketing strategy for your brand.
Place a kiosk in the airport and promote your business to travelers
There are millions of travelers who visit airports every day. However, most businesses don’t know how to reach these customers and get them interested in their product. In-destination marketing is a strategy that allows you to take your brand directly into the heart of where your customers travel and shop. This method has proven successful for many companies throughout the world including Apple, Starbucks, LEGO and more.
Offer downloadable coupons at a kiosk so people can save money on purchases
It’s no secret that the majority of people are still love buying offline. This means you have to get creative when it comes to getting customers into your store, and making sure they spend money once they get there. Downloadable coupons can be a great way to entice shoppers into visiting your business. If you offer them at a kiosk right inside the door, then visitors will have an incentive for coming in. They just need to download the coupon on their phone before leaving home or work so that they can use it immediately while shopping in-store. You could even make this process easier by offering QR codes printed on receipts with discount offers attached. When customers scan these codes at checkout, you’ll instantly know which ones redeemed their coupons, giving you valuable data about how effective your strategy was.
Put up a kiosk outside of popular stores and offer deals that are exclusive to those who visit the store or buy from the kiosks
Customers are always looking for deals, but most of the time they don’t know where to find them. It can generate more foot traffic and increase your conversion rate by offering exclusive deals when people visit certain stores or buy from specific kiosks in their area. The strategy is simple – put up a kiosk at a physical location outside of popular stores that will offer an exclusive deal only available at that site. This way, customers who love saving money on great products will be able to get exactly what they want without having to search online or go through multiple steps before getting there.
Display pictures of what you’re visitors are doing while visiting
Host contests that encourage users to share photos of themselves at your location using Instagram or other social media platforms with hashtags like #HootBoardSelfie or #[CityName]Living for a chance to win something fun like concert tickets or free drinks.
Want to Learn More?
In-destination marketing is a fantastic way to get your brand in front of potential customers. One great example of this type of out-of-the box thinking is placing a kiosk at the airport and offering downloadable coupons for people who want to save money on their purchases while traveling or when they return home. You can also put up a kiosk outside popular stores and offer deals that are exclusive to those who visit the store or buy from the kiosks. Another idea would be displaying pictures taken by visitors near your location so you can show off what others have been doing while visiting there, such as dining at one our many fine restaurants nearby. Book a demo with us today if any of these ideas interest you! Schedule a demo with HootBoard.
