The Hootboard Blog
2026 Forecast: What Clients Will Expect from AV Installers
The Great Shift: From Hardware to Outcomes The AV industry is entering a defining moment. The golden era of “bigger screens, louder sound”...
Campus Safety in the Digital Age: Why Smart Kiosks Are the Missing Link in Emergency Communication
The New Reality of Campus Safety University campuses are micro-cities vibrant, connected, and complex. Yet, when emergencies occur,...
Hotels vs. Google Travel: How Destinations and Hotels Can Reclaim the Booking Funnel Without Fighting a Losing War
The Travel Funnel Has Fractured and Google Owns the Top Once upon a time, travelers planned trips through tourism websites and booked...
How AI-Powered Kiosks Are Personalizing the Student Experience
The New Definition of “Student Experience” Thesis: On tomorrow’s campus, personalization is the student experience. University life is no...
The Economics of Attention: How Interactive Kiosks Make Money While Traditional Ads Lose It
The Attention Economy Has Changed the Rules Once upon a time, visibility was everything. If your ad reached millions of eyes through TV,...
The Visitor Experience Gap: Why Q4 Is the Most Important Quarter for Schools, Hotels, and Tourism Boards
The Gap Nobody Talks About Every September, a freshman wanders a campus clutching a crumpled paper map. In December, a weary hotel...
The New Age of Campus Advertising: How Universities Can Monetize Digital Kiosks
A Campus at a Crossroads University hallways have always been lined with posters, flyers, and bulletin boards shouting for student...
Why Gen Z Doesn’t Trust Hotels And How Hospitality Can Win Them Back
The Trust Crisis Hotels Can’t Ignore Walk into any hotel lobby today and you’ll see it: a line of guests waiting at the front desk, staff...
HootBoard Digital Signage: Pick Your Path, Get Live Fast
Turning a TV into a living, breathing communication channel shouldn’t require an AV crew. HootBoard lets you publish announcements,...
The Death of Brochures: Why Paper-Based Marketing Is a Money Pit for Tourism Businesses
Walk into almost any hotel lobby or visitor center and you’ll see it — the classic brochure rack. Rows of shiny flyers promising the “Best...