The Hootboard Blog
The Death of Brochures: Why Paper-Based Marketing Is a Money Pit for Tourism Businesses
Walk into almost any hotel lobby or visitor center and you’ll see it — the classic brochure rack. Rows of shiny flyers promising the “Best...
Why University Administrators Need to Think Like Tech Startup or Risk Falling Behind
It’s 9:00 a.m. on a Tuesday. The president’s cabinet is reviewing this year’s student satisfaction survey. Engagement scores have dipped....
The Hidden Costs of Student Dropout: How Engagement Tech Can Boost Retention
Student Dropout Costs: How Engagement Kiosks Improve Retention & Belonging Last updated: July 2025 In higher education, retention...
The Hidden Costs of Ignoring Digital Transformation in Tourism & Hospitality
Digital Transformation in Tourism: Hidden Costs, Missed Revenue & What To Do About It In the post-pandemic era, travelers crave more...
The Silent Struggle of Campus Navigation & How Universities Can Solve the ‘Lost Freshman’ Problem
You’re Not Late You’re Just Lost It’s the first week of the semester. Thousands of students swarm the quad, new ID cards in hand, faces...
The Airbnb Effect on Hotels & What Hosts Know That Hoteliers Don’t
Airbnb Didn’t Just Disrupt It Redefined Hospitality The traditional hotel playbook was written around consistency, brand loyalty, and...
Why Most Digital Signage Fails And How Kiosks Are Winning the Attention Economy
The Battle for Eyeballs In 2025, attention is currency. Consumers walk through environments saturated with glowing screens—retail windows,...
The Silent Battle for Visitor Data: How Hotels, Attractions & DMOs Can Reclaim Control
The Data Gold Rush In the age of digital everything, data is the new oil—and tourism is one of its richest wells. Every hotel search,...
How REITs Can Increase Property Value with Smart Kiosks & Digital Signage
NOI Is King For REITs, value creation revolves around one powerful metric: Net Operating Income (NOI). Whether your portfolio includes...
The Future of Smart Real Estate: Why Interactive Kiosks Are the New Standard
Real estate is not just about square footage anymore. It’s about experience. In an age where digital convenience defines every aspect of...