The Hootboard Blog
The Silent Struggle of Campus Navigation & How Universities Can Solve the ‘Lost Freshman’ Problem
You’re Not Late You’re Just Lost It’s the first week of the semester. Thousands of students swarm the quad, new ID cards in hand, faces...
The Airbnb Effect on Hotels & What Hosts Know That Hoteliers Don’t
Airbnb Didn’t Just Disrupt It Redefined Hospitality The traditional hotel playbook was written around consistency, brand loyalty, and...
Why Most Digital Signage Fails And How Kiosks Are Winning the Attention Economy
The Battle for Eyeballs In 2025, attention is currency. Consumers walk through environments saturated with glowing screens—retail windows,...
The Silent Battle for Visitor Data: How Hotels, Attractions & DMOs Can Reclaim Control
The Data Gold Rush In the age of digital everything, data is the new oil—and tourism is one of its richest wells. Every hotel search,...
How REITs Can Increase Property Value with Smart Kiosks & Digital Signage
NOI Is King For REITs, value creation revolves around one powerful metric: Net Operating Income (NOI). Whether your portfolio includes...
The Future of Smart Real Estate: Why Interactive Kiosks Are the New Standard
Real estate is not just about square footage anymore. It’s about experience. In an age where digital convenience defines every aspect of...
The $10,000 Deal You’re Ignoring: Why Digital Kiosks Are the Perfect Add-On Sale
The Hidden Upsell That’s Hiding in Plain Sight If you’re an AV integrator, signage vendor, or digital solutions provider, you know the...
The Secret Weapon for Winning RFPs: Why Smart Kiosks Give You a Competitive Edge
RFPs Are Brutal and are Getting Worse Anyone in the world of AV integration, signage, or OOTD knows the grind: the RFP drops, you assemble...
The Death of the Campus Noticeboard: Why Physical Flyers Are a Waste of Time & Money
Take a walk through any university hallway, dorm lounge, or student union, and you’ll see the same thing: corkboards, pinned flyers,...
The Campus Communication Crisis: Why Students Ignore Emails & What Universities Can Do About It
Introduction: The Digital Disconnect on Campus It’s a Monday morning on campus. A student rushes to class, headphones in, eyes flicking...