The Knoxville Conundrum

The Challenge:

Visit Knoxville was looking for a better way to engage the millions of visitors that come to their area. While many vacationers head to this college town for various reasons, the majority utilize the town as their starting point for trips to the Great Smoky Mountains and long forget the vibrant and exciting city.

Why Hootboard?

To ensure Visit Knoxville was capturing the attention of all visitors coming through their city, they implemented HootBoard’s web, mobile, and touchscreen kiosks to provide valuable, verified information that is difficult to find through generic visitor guides

By promoting their great outdoor activities, unique historical facts, concerts in the square, and even the “Most Instragram-able spots in the city”, Visit Knoxville was able to connect with their visitors and keep them engaged throughout their entire stay.

Meet Your Visitors Where They’re At

As part of an engagement strategy, Visit Knoxville placed a HootBoard powered kiosk at the top of one of their most visited attractions.

Built for the 1982 World’s Fair, the Sunsphere is a one-of-a-kind structure. The Observation Deck offers a breathtaking 360-degree view stretching from downtown to the Great Smoky Mountains.
By placing the information kiosk directly where visitors congregate most, Visit Knoxville was not only able to better engage their target audience and gather valuable visitor data, but create an entire experience through the use of HootBoard’s Selfie App.

Providing Memorable Engagement

With the kiosk camera strategically positioned to overlook both the downtown skyline and the Great Smoky Mountains, Visit Knoxville snapped photos of over 800 families and visitors in the month of May, while creating a memorable experience for all of those that visited the Sunsphere.

Through unique experiences and engagement on the HootBoard platform, Visit Knoxville is able to continue their communication with all visitors that have interacted with the kiosk since its introduction. A valuable tool, not replicable through any other information platform.

Where’s Your “Sunsphere”?

Every destination is a bit different and while each location will have its own unique attractions, there is sure to be a “Sunsphere” setting that provides the opportunity to engage with your visitors and create unique experiences.

Interested in learning more about the best ways to keep your visitors in the loop? Or just want general information on how HootBoard can help power your visitor communication?

Have a client that could use a HootBoard powered kiosk? Check out our partner referral program here.