Destination Marketing
Aug 13, 2023·Bryan
Digital Out-of-Home Advertising: The Power of Digital Touch Screen Kiosks
In the past decade, digital out-of-home (DOOH) advertising has been reshaping the landscape of outdoor advertising. This form of advertising utilizes digital screens in public spaces to deliver dynamic content that captivates the target audience. One of the most effective DOOH advertising mediums is the digital touch screen kiosk. By using a digital display for […]
Jul 10, 2023·Bryan
How to Write a Tourism Business Plan
Starting a tourism business can be an exciting venture, but it's vital to have a solid business plan in place. Your business plan will serve as a blueprint for your business, outlining your goals, strategies, and financial projections. Here's a step-by-step guide on how to write a tourism business plan. Step 1: Executive Summary Start […]
Jun 30, 2023·Bryan
Review: How the Local Residents View Tourism
Tourism, a vital part of many economies worldwide, often leaves an indelible mark on local communities. While it can bring numerous benefits, it also comes with various concerns. This blog post delves into how local residents view tourism, exploring its economic advantages, cultural preservation aspects, environmental concerns, social and cultural disruptions, and community engagement benefits. […]
Jun 30, 2023·Bryan
SEO Advice for DMOs
In the competitive world of destination marketing, getting your location noticed online can be a daunting challenge. As a Destination Marketing Organization (DMO), your primary goal is to attract visitors, and that means appearing prominently in search engine results. This guide will walk you through the essential SEO strategies that will help your destination stand […]
Jun 29, 2023·HootBoard
Introducing the Offline Kiosk Functionality
No internet? Offline kiosk functionality is here to handle it. We understand how frustrating it is when your kiosk users don’t find something they need when kiosks are offline due to a network issue. With this new functionality, we have tried to solve exactly this. Here's how we achieved this. The solution. We […]
Jun 22, 2023·Bryan
7 features that make the best wayfinding software
Digital wayfinding kiosks have become increasingly popular in various sectors, such as tourism, higher education, shopping malls, and convention centers. Let's discuss the seven key features that make the best digital wayfinding software and how these features contribute to a seamless user experience. Importance of effective digital wayfinding software An efficient wayfinding system helps users […]
Jun 19, 2023·Bryan
Lifecycle and Communication Touch Points of a Visitor to your Destination
Understanding the lifecycle and communication touch points of visitors to a destination is crucial. By optimizing these touchpoints, Destination Marketing Organizations (DMOs) can enhance the visitor experience, drive repeat visits, and boost overall tourism revenue. In this blog post, we will explore the stages of the visitor lifecycle and discuss effective strategies for DMOs to […]
May 11, 2023·HootBoard
The Long Awaited & Revised HootBoard CityGuide is here!
Explore with the HootBoard City Guide! Exploring a destination just got easier with the HootBoard CityGuide app. Let's look inside the revamped HootBoard CityGuide. Where can you find it? You can find HootBoard CityGuide in the apps section of your footboard. Go: to Apps>> Discover Apps to Install. Install yours now! […]
May 3, 2023·Bryan
8 Critical Considerations Before Installing Visitor Information Kiosks
Are you considering implementing outdoor kiosks for your business or organization? Outdoor kiosks can bring many benefits including increased customer engagement and improved customer satisfaction. However, choosing the right outdoor kiosk for your needs can be a daunting task, especially when considering the technical factors involved. In this blog post, we'll cover 7 technical things […]
Apr 27, 2023·Bryan
How to Attract More Visitors to Your Destination in 2023
Have you been looking for ways to attract more visitors to your destination in 2023? With the ever-changing world of travel, it can be difficult to stay on top of the trends and figure out what will work best for your location. To ensure success and bring more guests to your destination, you’ll need to […]