Wayfinding Trends for 2022 to Look out For

by | Jan 5, 2022 | Destination Marketing, Digital Signage

There are a few trends that you should be aware of and many people are looking forward to these changes. For example, more people travel across the country each year which means they enter into areas that are unfamiliar to them. Wayfinding is an important part of guiding these travelers around locations, buildings, and events that can be unfamiliar at first glance. Digital wayfinding has been disrupting this industry by using digital signage with easy updates so visitors have a better experience when visiting your location or event. Keep reading to learn more about these changes and how they will impact the world of wayfinding.

Taking the Space with You

Wayfinding is a big part of what makes an organization run smoothly, but few people take the time to think about how it works. What would happen if we treated wayfinding is more than just something that we need to fix? What if we looked at it as an opportunity to improve the experience people have when they visit your location? The use of space in a building can make all the difference in how well wayfinding is working.

One excellent example is using QR Codes.

QR codes are easy for visitors to recognize and provide them with information about where to go. When used correctly, they can be a powerful way to help people find their way around your location. By placing QR codes in strategic locations, you can make sure that visitors have everything they need to get where they’re going with minimal effort on their part.

It is also important to think about the layout of your space when it comes to wayfinding. Are there areas where people tend to get lost or confused? If so, it might be time to rethink the layout of your space and make sure that everything is easy to find.

Wayfinding Apps

We’re also seeing a trend in wayfinding apps. These apps are designed to help people find their way around town and can be a great resource for visitors. They often include maps of the area as well as information about local businesses. If you’re looking for a way to make your event more accessible, a wayfinding app can be a great way to do it.

Digital signage is becoming an increasingly important part of wayfinding. By using digital signage that is easy to update, you can keep your visitors engaged with fresh content. Additionally, it’s a great way to show how you are innovative. By posting information about your company or event, it shows others that you care enough to offer the most up-to-date news. It also allows users to receive personalized information which can help them have a better experience with your location or event.

The “Indoor Explorer” app, developed by the American Printing House for the Blind (APH), based in Louisville, presents a groundbreaking opportunity that advances access to the arts for those who are blind or have low vision.”

With more on the way – “GoodMaps makes acquisition, launches outdoor capabilities.

AR and VR

Augmented Reality

Augmented Reality is another trend that we’re seeing in wayfinding. This technology allows you to overlay digital information on top of the physical world. This can be a great way to provide visitors with additional information about your location or event. Augmented reality wayfinding has the potential to revolutionize indoor navigation. It superimposes digital information onto a real-world setting in real time, making it easy and fun for anyone from tourists trying to find their way around new places like airports or shopping centers all of us who need help navigating through complicated buildings such as hospitals.

Virtual Reality

Virtual Reality is also becoming more popular in wayfinding. This technology allows you to create a virtual environment that visitors can explore. This can be a great way to give people a taste of what your location or event is like. Virtual reality can also be used to provide additional information about your location or event. By using virtual reality, you can create an immersive experience that visitors will never forget.

Digital Signage

The signs make it easier to know when your next train is coming, but they also create some interesting opportunities for wayfinding.

Digital signage is becoming an increasingly important part of wayfinding. By using digital signage that is easy to update, you can keep your visitors engaged with fresh content. Additionally, it’s a great way to show how you are innovative. By posting information about your company or event, it shows others that you care enough to offer the most up-to-date news. It also allows users to receive personalized information which can help them have a better experience with your location or event.

We’re seeing this trend in airports, malls, and other large public spaces. These signs are often used to provide information about the location or event that is taking place. They can also be used to provide directions to visitors.

“At London’s Heathrow Airport, for instance, digital signage is used as a wayfinding tool in addition to the traditional static signs. The airport has nearly 100 interactive screens placed throughout its terminals that display real-time flight information and gate changes.”

The greatest part about this is that these digital signage features can be customized. You can update the signage visuals to go along with the season, the type of event you are promoting, a major sporting experience that might need some team logos to help enhance the experience, and more. This can be a great way to make a lasting impression on visitors.

Conclusion

As we move into 2022, it’s important to pay attention to the latest wayfinding trends. Augmented reality, virtual reality, and digital signage are all becoming increasingly important in this industry. By using these technologies, you can create a better experience for your visitors. Whether you’re an airport, mall, or other large public space, it’s important to consider ways in which you can provide your visitors with helpful wayfinding tools.

For more information about the latest trends and how to use them in your business or event, contact us today! We would love to help you prepare for a better future of wayfinding.

Related Posts