by Satya Shahade | Nov 12, 2025 | Destination Marketing, Digital Signage, Education, Newsletters, Touch Kiosks, university kiosk, Wayfinding
The Great Shift: From Hardware to Outcomes The AV industry is entering a defining moment. The golden era of “bigger screens, louder sound” has quietly faded into the background. Clients no longer ask what you’re installing — they ask what it does for them after it’s...
by Satya Shahade | Nov 7, 2025 | Destination Marketing, Digital Signage, Newsletters, Touch Kiosks, Visitor Information, Wayfinding
The Travel Funnel Has Fractured and Google Owns the Top Once upon a time, travelers planned trips through tourism websites and booked directly with hotels. Today, 70% of travelers begin their journey on Google, and nearly two-thirds of hotel bookings now originate...
by Satya Shahade | Oct 7, 2025 | Destination Marketing, Digital Signage, Newsletters, Touch Kiosks, Visitor Information, Wayfinding
The Attention Economy Has Changed the Rules Once upon a time, visibility was everything. If your ad reached millions of eyes through TV, print, or billboards, success followed. But in today’s fragmented digital world, attention — not exposure — is the real currency....
by Satya Shahade | Sep 16, 2025 | Destination Marketing, Digital Signage, Education, Newsletters, Touch Kiosks, university kiosk, Wayfinding
The Gap Nobody Talks About Every September, a freshman wanders a campus clutching a crumpled paper map. In December, a weary hotel receptionist fields the same questions about Wi-Fi, spa hours, and taxi bookings for the hundredth time. And at the local visitor center,...
by Bryan | Sep 29, 2021 | Destination Marketing, Newsletters, Touch Kiosks
Consider the graphic in this post. DMOs spend so much money promoting an area they sometimes overlook the importance of the in-destinations marketing experience. Understanding the power of getting people to the best places your destinations has to offer that will...
by Bryan | Sep 23, 2021 | Destination Marketing, Newsletters, Touch Kiosks
Reviewing this Tourism Article We like to look around the internet and see what the tourism industry is talking about. We like to break it down, provide our takeaways, and perhaps even offer solutions to issues raised in the articles. The page begins with “The End of...
