In our last blog post we talked about the challenge of controlling your region’s message in today’s ever-connected world with a population of travelers that are less and less likely likely to plan ahead – but it’s not as easy just controlling the message. When...
We already know that today’s traveller is becoming less likely to plan their trips in advance and more likely to make decisions on the fly. Couple that with our ever-present connection to information (via our smart-phones) and today’s DMO is faced with new...
In case you missed our recent blog post, the HootBoard team had the pleasure of attending and exhibiting at the Destinations International conference back in July and we were able to learn quite a bit about the trends impacting both destination marketing organizations...
