0:00: A quick hello, how are you doing, and the energy is set to get the conversation going.
0:58: Mary tells us about her experience, her destination marketing journey, and a little bit of history about Discover Odessa.
2:50: Every destination has its own unique audience and a way of marketing itself. Odessa Texas has a really big traveling worker base, and Mary talks to us a little bit about what makes Odessa Texas unique.
6:09: To get an idea of what kind of numbers Odessa Texas has to work with, Mary gave us an estimate of the service area population and surrounding towns.
7:25: Mary speaks a bit more about the draw of Odessa Texas and what people wish to experience while visiting.
9:40: Pre-pandemic, Mary talked about communication strategies, and topics visitors would want to know about prior to everything changing. This gives us an insight into their strategies.
12:00: A really interesting experience for anyone visiting and enjoy getting photos of themselves in an area. Odessa’s Jack-Rabbits provide a fun task for anyone to enjoy.
14:27: Mary speaks to the traveling professional entertainment that passes through town, and what kind of entertainment consumption visitors can expect if they stop by.
17:45: It’s time to say good-bye and thank you for participating.