1. Event Promotion
The event promotion example is vibrant and attention-grabbing, with a clear call to action and a prominent event date that’s hard to miss. This interactive tourism digital signage lets users save the event to their phone, email the ad to friends, and interact with the content directly.
- Save the event to your phone
- Email the ad to a friend
- Interact with the ad directly
This can benefit the advertiser by increasing event attendance and engagement through interactive features.
2. Restaurant Promotion
The restaurant promotion image features mouth-watering photos that make the food look irresistible. Users can send a discount from the ad to their phone, gather data via QR codes, make reservations, or even trigger flash sales for passersby.
- Send discounts to phones
- Collect data using QR codes
- Set reservations
- Conduct flash sales
Such interactive ads can drive more traffic to the restaurant and boost sales.
3. Tourist Attraction Example
This tourist attraction example showcases visually appealing imagery that draws in potential visitors. The interactive tourism kiosk offers interactive maps, ticket purchasing options, and additional information about the attraction.
- Interactive maps
- Purchase tickets
- Access detailed attraction information
Advertisers can attract more visitors and enhance their experience, leading to increased revenue and satisfaction.
4. Product Advertising
In this product advertising example, a digital billboard showcasing a watch stands out with its striking visuals. It highlights key features that interest passersby and offers instant discounts.
- Highlight product features
- Provide immediate discounts
This method can effectively capture the attention of potential customers and encourage on-the-spot purchases.
5. Bakery Example
The bakery advertisement features enticing images of fresh bread that look incredibly appetizing. It uses different fonts and includes a map guiding users from the kiosk to the bakery.
- Use diverse images and fonts
- Include a map to the bakery
Such engaging and informative ads can drive foot traffic to the bakery and boost sales.
6. Ale Trail Example
This ale trail advertisement allows users to purchase tickets and view a map of the trail right from the digital screen.
- Buy tickets directly
- View the ale trail map
This convenience can attract beer enthusiasts and increase ticket sales for the ale trail event.
7. Promote a City Example
The city promotion example for Myrtle Beach utilizes a digital concierge list to guide tourists and locals on must-see attractions.
- Provide a digital concierge list
- Offer directions to popular spots
This approach can significantly enhance the city’s tourism experience and boost local business profits.
8. Jam and Toast Family Style Brunch Example
The brunch advertisement makes the food look deliciously inviting, with clear time and location details. It’s easy to read and designed to whet viewers’ appetites.
- Clear time and location details
- Easy-to-read format
This can drive brunch attendance and increase restaurant sales.
9. Sale Example with Watches
Positioned in a high-traffic mall area, this sale advertisement for watches catches the eye of shoppers, particularly those near jewelry stores.
- Located in high-traffic areas
- Targets shoppers in jewelry sections
The interactive nature of the ad can convert window shoppers into buyers, driving sales right then and there.
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| Category | Common Goal | Method |
|---|---|---|
| Hotels | Increase guest use of on-site amenities | Use digital signage to display spa services, gym facilities, restaurant menus, and exclusive offers right in the lobby |
| Boost attendance at hotel-hosted events | Utilize digital billboards in common areas to advertise upcoming events, conferences, and special gatherings with interactive RSVPs | |
| Enhance guest experience by recommending local spots | Interactive kiosks with digital screens can provide information about nearby tourist attractions, restaurants, and activities, complete with maps and directions | |
| Restaurants | Increase sales of featured dishes | Display enticing images and descriptions of daily specials on digital signage near the entrance or waiting area |
| Build a loyal customer base | Promote loyalty programs using digital ooh ads, allowing customers to sign up directly via interactive kiosks | |
| Improve service based on customer input | Set up digital screens for customers to leave feedback and reviews after their dining experience | |
| Universities | Increase student participation in campus activities | Use outdoor ads and digital screens to promote club meetings, sports events, and academic lectures across campus |
| Help students navigate the campus easily | Deploy interactive kiosks with digital maps that show building locations, classrooms, and facilities | |
| Ensure student safety | Utilize dooh advertising to broadcast emergency notifications and safety instructions instantly | |
| Tourist Attractions | Boost ticket sales and reduce wait times | Interactive kiosks allow visitors to purchase tickets directly from digital billboards placed at the entrances |
| Enhance visitor experience | Digital screens display detailed information about exhibits, including historical context, key highlights, and interactive elements | |
| Increase gift shop revenue | Use dooh advertising campaigns to showcase popular merchandise, souvenirs, and special offers available in the gift shop | |
| General Ideas | Support local economy and business collaboration | Outdoor advertising space on digital screens can be sold or leased to local businesses for promoting their services and products |
| Capitalize on seasonal trends and events | Tailor ooh advertising to feature holiday specials, seasonal products, and time-limited offers using dynamic digital signage | |
| Engage and entertain the audience | Deploy street furniture with interactive games or contests, encouraging participation and offering prizes to people engaging with the kiosk |
These marketing strategies leverage digital ooh ads to create captivating and effective ad campaigns that reach the target audience in high foot traffic areas. If one starts utilizing digital billboards, digital screens, and interactive street furniture, their businesses can deliver impactful outdoor ads in their ooh campaign.
