Digital Out-of-Home Advertising: The Power of Digital Touch Screen Kiosks

by | Aug 13, 2023 | Destination Marketing, Product Updates

digital visitor information

In the past decade, digital out-of-home (DOOH) advertising has been reshaping the landscape of outdoor advertising. This form of advertising utilizes digital screens in public spaces to deliver dynamic content that captivates the target audience. One of the most effective DOOH advertising mediums is the digital touch screen kiosk. By using a digital display for the digital advertising, marketers can enable programmatic technology that will take your dooh campaign to the next level.

What is DOOH Advertising?

DOOH advertising refers to the use of digital displays in out-of-home (OOH) settings to broadcast promotional content. Unlike traditional OOH advertising that uses static billboards and posters, DOOH ads leverage digital technology to showcase engaging and interactive content. Digital signage, digital billboards, and digital screens are all part of DOOH advertising.

Benefits of Advertising on Digital Kiosks

Digital touch screen kiosks offer a myriad of benefits for both advertisers and consumers:

For Advertisers:

  • Increased Engagement: With interactive features, digital kiosks can engage consumers more effectively than other digital channels or online ads.
  • Precision Targeting: By leveraging mobile location data, DOOH campaigns can target ads based on the screen location and contextually relevant environments.
  • Real-Time Updates: Digital marketers can modify DOOH ads in real-time, allowing for timely and relevant promotions.
  • Bypass Ad Blockers: Unlike online advertising, DOOH ads on kiosks are immune to ad blockers, ensuring that the target audience views the advertising media.

For Consumers:

  • Interactive Experience: Digital kiosks provide an interactive experience, making advertising more engaging and memorable.
  • Contextual Relevance: Ads displayed on kiosks can be location-specific and personalized, providing valuable information to consumers.
  • Ease of Use: The intuitive interface of digital kiosks makes it easy for consumers to engage with the content.

smart information kiosk

Modes of Advertising on Digital Kiosks

  • Displaying dynamic content such as videos and animations
  • Interactive quizzes and games
  • Social media integration for instant sharing and interaction
  • Real-time news and updates
  • Location-based promotions and offers

Cost of Advertising on Digital Kiosks

The cost of advertising on digital kiosks can vary widely based on several factors:

  • Screen Size and Quality: Larger, high-resolution LED screens typically cost more.
  • Location: Kiosks in high-traffic areas like shopping malls and major media sites command higher prices.
  • Duration and Frequency of Ad: Longer and more frequent ad campaigns tend to be more expensive.
  • Interactive Features: Advanced features such as touch interaction or programmatic DOOH capabilities may increase the cost.

Despite the costs, the return on investment for DOOH advertising can be substantial. Studies have shown that DOOH campaigns can significantly boost brand lift and reach consumers more effectively than traditional advertising channels.

illustration of a man using a digital concierge kiosk

Advertise to Tourists Where They Are and On-The-Move

If you are looking for a way to generate revenue for your destination, then HootBoard Advertising is the perfect solution. We offer advertisers an affordable and effective way to reach their target audience. Our ads can be seen by your tourists and locals every month. Contact us today to learn more about how we can help increase your bottom line with our digital ooh innovative advertising platform.

It’s Easy to Use and Perfect for Digital Outdoor Advertising

HootBoard is a platform that’s easy to use, with the ability for advertisers and consumers alike. You can create ads quickly, so if getting your message out there fast matters more than HootBoard would be the perfect choice. It has really made advertisements very simple, and we think you’l love how simple the platform is to navigate.

Digital Signage Ads that Stand Out

When the visitors view the ads, they’ll be impresses with how sleek and engage the images are. You’ll be able to:

  • Increase engagement with potential customers
  • Get your brand in front of large audiences
  • Utilize a cost-effective way to advertise
  • Drive new traffic to your location or business

This gives you a chance to reach out and engage them with advertising. This means you can turn your location into a revenue stream and help finance initiatives.

Smartcity Kiosk

Schedule a Free Demo for your Digital Outdoor Advertising Screens OOH Needs

Would you like a free demo to take a look at this and other features available on HootBoard? Then contact us today to schedule a time. There is no obligation, and if anything, it gives you an idea of what is out there and how it can benefit your location.

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