Are you looking to make the most of your hospitality digital signage? This can be a great way to inform, entertain and engage visitors to your establishment. The hospitality industry can benefits for a digital concierge that will improve guest experience. In this blog post, we will provide 8 tips on how best to use digital signage in hospitality settings. From design considerations to content management strategies, these tips will ensure that your hospitality digital signage is working for you. So let’s get started!
Tip #1: Have a Clear Strategy
Before you start implementing your digital signage plan, it’s important to have a clear strategy in place. Take a step back and consider what purpose your digital signage will serve in your hospitality setting. Do you want to inform guests about upcoming events, local community events, hotel room amenities, traffic times, money saving opportunities, wayfinding options, showcase special offers or menus, or provide an entertaining experience? Whatever the purpose of your digital signage is, it should be clearly defined before implementation begins.
Tip #2: Choose the Right Digital Signage Platform for Your Digital Screen
It’s important to choose the right digital signage platform for your needs. Consider what type of content you need it to display (videos, images, text, etc.). You also need to think about how long your content will be displayed and if you will need to update it frequently. Make sure the platform you choose can handle your requirements and meets any security or privacy needs that you may have.
Tip #3: Create Engaging Content for your Hotel Digital Signage
Creating engaging content is key to a successful digital signage plan. Before you start content creation for your guests, think about your target audience and what kind of visual experience they would be attracted to. You can use custom content like motion graphics, videos, images, infographics, and text to create a dynamic and informative display. You can create connected content that relays a consistent message.
- Bar content
- Live information
- Menu items
- Front desk staff information
- Services
- Lobby area information
- Local weather
Find ways to make your content interactive and provide guests and staff members way to explore key information, if possible. This will help attract viewers’ attention and keep them engaged with your content for longer periods.
Tip #4: Experiment with Different Approaches – Digital Menu Boards, Interactive Digital Signage, and More
Experimenting with different approaches is an important part of any digital signage plan. Try different content types, such as videos, images, and text, to see which works best for your audience. You can also experiment with layout, timing, and interactivity to better engage viewers with your content. You can also work with the different types of content to display about including:
- Digital menus
- Event listings
- On site amenities
- Wait times
- Travel information
- Advertising
- Live entertainment
- Local attractions
Don’t be afraid to test multiple approaches and then use the data you collect to refine your strategy.
Tip #5: Use Targeted Messaging to Reach Hotel Guests
When creating digital signage content, consider using targeted messaging to reach specific audiences. Think about who you’re trying to reach and create content that resonates with them. You can target by demographic, location, or interests – all of which can help ensure your message is reaching the right people. By leveraging targeted messaging, you can make sure your content is seen by the people who are most likely to be interested in it.
Tip #6: Leverage Analytics to Track Performance and Increase ROI
Digital signage analytics can help you develop smarter campaigns that drive more ROI. By tracking key performance metrics such as dwell time, number of impressions, and repeat views, you can identify content that resonates with your audience and make informed decisions about which content to prioritize in the future. Leveraging analytics allows you to measure the success of your campaigns and make tweaks to maximize their effectiveness.
Tip #7: Get Creative with Visuals and Sound
Digital signage for hospitality offers a unique opportunity to get creative with visuals and sound. Use engaging visuals such as videos, branded templates, animations, GIFs, and custom graphics to draw attention to your content. Additionally, you can add sound elements such as background music or sound effects to make your content stand out even more. Experimenting with different visuals and sounds is a great way to spice up your digital signage content and make it more effective. Be sure to have a content management system that is easy to use for your digital screens.
Tip #8: Monitor Interactions and Adjust As Needed
It’s important to continually monitor your digital signage interactions and adjust content as needed. By tracking user engagement metrics such as dwell time, number of impressions, and repeat views you can identify which content resonates with your audience and make adjustments accordingly. If you have guests in a hotel lobby who need relevant information to improve the overall guest experience, you can monitor this with your digital signs. This allows you to ensure your digital signage campaigns are always up-to-date and relevant to your target audience.
How You Can Leverage Digital Signage for Maximum Effect
Leveraging digital signage can be a powerful tool for businesses to reach their audience engagingly and directly. By utilizing creative visuals, and sound elements, and tracking user engagement metrics, you can create dynamic content that resonates with your target audience. By making these strategies a part of your digital signage plan, you can maximize the potential of this medium and achieve maximum effect.
