How to use Smart Digital Signage System to Increase ROI

by | May 12, 2022 | Destination Marketing, Digital Signage, Smart City

Digital signage is an electronic display that shows multimedia content.

It can be used in retail, public spaces, transportation, and other contexts.

Digital signage has many benefits over traditional advertising methods, such as billboards and print media. This helps drive digital signage ROI.

Chief among these benefits is its ability to target specific demographics and provide relevant content to those demographics.

Here are a few ideas on how to use your smart digital signage system to increase ROI, and how it can align to meet your business goals.


What are its Benefits Over Traditional Advertising Methods

Many businesses are quickly learning that smart digital signage is a powerful tool that can help them to increase their ROI.

When compared to traditional advertising methods, digital signage provides several benefits.

It is far more interactive and engaging, helping to capture the attention of consumers.

In addition, it is highly customizable, allowing businesses to target specific audiences with tailored messages.

Additionally, digital signage is much more cost-effective than traditional methods, making it an ideal solution for businesses of all sizes. Here are a few more reasons why smart digital signage is superior to traditional ads:

  • Smart Digital signage is more engaging. This is because digital signage is more interactive and engaging, making it easier for people to process and recall information. Your products or services will be more enticing.
  • It is more targeted. With traditional advertising, businesses often have to take a one-size-fits-all approach, broadcasting the same message to everyone in the hope that it will resonate with at least some of them. With digital signage, businesses can target specific demographics with tailored messages. This ensures that your message is relevant to your audience and more likely to generate results.
  • Digital signage is more cost-effective. One of the biggest advantages of digital signage is that it is much more cost-effective than traditional advertising methods. This is because you don’t have to print or ship physical signage, and you can change your message as often as you like without incurring additional costs.

By taking advantage of these benefits, businesses can increase their ROI and achieve their marketing goals.


How to Set up a Digital Signage System

Now that you know the benefits of digital signage, you may be wondering how to set up a system of your own.

Luckily, it’s easier than you might think.

First, you’ll need to choose a digital signage solution that meets your needs.

There are a variety of software and hardware options available, so be sure to do your research before making a decision.

Once you’ve selected a digital signage solution, you’ll need to choose the content you want to display.

This can include anything from images and videos to interactive applications.

Once you’ve created your content, you’ll need to upload it to your digital signage system.

Finally, you’ll need to choose a location for your digital signage displays.

When choosing a location, be sure to consider things like foot traffic and visibility.

By following these steps, you can set up a digital signage system that will help you increase your ROI.


How to Create Effective Content for Your Signage System

Now that you know how to set up a digital signage system, you’ll need to create content that is effective and engaging.

Here are a few tips:

  • Keep it short and simple. People have short attention spans, so it’s important to keep your content short and to the point.
  • Use strong visuals. A digital signage system is a perfect opportunity to use strong visuals to capture people’s attention.
  • Make it interactive. Adding an element of interactivity to your content will make it more engaging and memorable.

These are just a few ideas to consider. Contact us today to get a full consultation and demonstration for free.


Ways to Use your Smart Signage System to Increase ROI

Now that you know how to set up and create effective content for your digital signage system, you may be wondering how you can use it to increase your ROI.

Here are a few ideas:

  • Use it to drive sales. Considering a digital signage system to promote special offers and deals. This will help increase foot traffic and sales.
  • Use it to improve customer service. A digital signage system can provide information that will help improve customer services, such as store hours or contact information.
  • Use it to increase brand awareness. Your digital signage system should be capable to promote your brand and build awareness. This will help you attract new customers and grow your business.

Make sure to choose smart interactive software that is easy to use and has an integrated advertising platform. This will make it easier to monetize your system.


How to Measure the Success of your Smart Digital Signage System

It’s important to measure your digital signage’s success to ensure that it is providing a positive ROI.

Here are a few metrics you can use:

  • The Number of impressions. This is the number of people who see your digital signage displays.
  • Click-through rate. This is the number of people who click on a link or call-to-action on your digital signage displays.
  • Engagement time. This is the amount of time people spend interacting with your digital signage displays.
  • Increasing sales. Did the user experience drive more traffic to a store of social media page that drove more business? Enhancing customer experience is a key performance that can help with measuring ROI.

By tracking these metrics, you can see how effective your digital signage system is and make changes as needed to improve your ROI.



Smart digital signage is a great way to increase ROI. It’s important to choose the right solution and create effective content to ensure success. Make sure to measure the success of your system so that you can make changes as needed to improve your ROI.


Ready to Explore Smart Digital Signage Options? HootBoard Wants to Speak to You.

If you’re interested in learning more about digital signage solutions, we encourage you to contact us today for a free consultation and demonstration. Our team would be happy to show you how HootBoard can help you increase your ROI. Click here to get started.

Digital signage is a great way to improve communication, sales, and brand awareness for your business. Smart digital signage takes it a step further by adding interactivity and engagement. With HootBoard, you can create an interactive experience for your customers that will drive sales and improve customer service. Contact us today to learn more about how we can help you achieve your goals.

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