6 Benefits of Having Digital Kiosks in Business Improvement District(BID)

by | Apr 20, 2023 | Destination Marketing, Touch Kiosks

people walking next to a touch kiosk

In today’s fast-paced world, business districts are constantly looking for ways to promote their neighborhood. Digital Information Kiosks are a great option for BIDs to promote local businesses, attractions, business opportunities, employment, consumer choices, shoppers’ facilities, and general community interests. Digital kiosks can help districts to showcase their local brand identity by sharing information in the most interactive way possible.

1. Easy Information Access

Digital kiosks can provide residents and visitors with access to detailed information about businesses, attractions, and events within the district.

  • Customers can easily access up-to-date information at any time from any location to make more informed decisions about what they choose to do or visit when in a business improvement district.
  • Digital kiosks can be used as interactive maps which will help customers navigate around unfamiliar areas quickly and easily.
  • Kiosks equipped with touchscreen technology allow users to search for specific locations or services quickly and accurately.
  • Kiosks can also be programmed to show local advertisements or special offers related directly to their current location or area of interest.
  • Businesses within a BID can take advantage of digital kiosk technology by providing customer feedback surveys that allow them to gauge customer satisfaction levels and receive valuable insights.

Customers can easily access up-to-date information at any time from any location to make more informed decisions about what they choose to do or visit when in a business improvement district.

Apps that deliver

2. Promote Local Businesses and Attractions

Kiosks throughout business improvement areas can encourage customers to take part in interactive activities or surveys to learn more about the district and its services.

  • Personalized Advertising/Special Offers: Kiosks can be programmed to show local advertisements or special offers related directly to their current location or area of interest. 
  • Feedback Surveys:
  • Businesses within a BID can take advantage of digital kiosk technology by providing customer feedback surveys that allow them to gauge customer satisfaction levels and receive valuable insights.

This increases engagement between customers and businesses located within the area, resulting in higher levels of customer satisfaction overall.

businesses nearby

3. Generate Revenue From Ads

Digital kiosks reduce paper costs traditionally associated with pamphlets or brochures, providing business owners with cost savings over time. Additionally, as digital kiosk systems are connected directly to cloud networks, they also require less maintenance than traditional physical print materials, resulting in further cost savings for businesses located within a BID area.

  • Digital kiosks can be programmed to provide automated services, such as ticketing and access control, thereby saving businesses additional payroll costs
  • Advanced digital kiosk systems can allow businesses to offer loyalty programs or special promotions which are tailored directly to their customers’ needs. This reduces the cost of having to print multiple vouchers for discounts
  • By reducing paper costs associated with pamphlets or brochures, digital kiosks also reduce storage costs due to less physical material being held onsite
  • Digital kiosks connected via cloud networks require less maintenance than traditional physical print materials resulting in further cost savings for businesses located within a Business Improvement District
  • Businesses that use digital technology are often able to increase sales due to increased customer engagement and satisfaction levels as well as improved information access.
  • Digital kiosks also have a positive environmental impact as they reduce paper usage and the need for certain physical materials. This not only reduces costs but can help to improve a business’s overall sustainability efforts.

promoted content and ads

4. Neighborhood Guide

A Digital Touch Kiosk can be a great asset to any business improvement district. With its digital touch technology, it provides information and services to people in the neighborhood, making it easier and more convenient for them to access the resources they need. Here are some of the ways a digital touch kiosk in a business improvement district can help:

  • Provide Access to Local Services: A digital touch kiosk in a business improvement district can provide users with easy access to local services such as transportation, health care, education, job postings, housing information, and more. This helps residents find the resources they need quickly and easily without having to search multiple websites or navigate lengthy forms.
  • Enhance Engagement with Local Businesses: For businesses within the district, a digital touch kiosk can provide an effective way to reach and engage customers by displaying information about special promotions or new products in real time. This type of outreach helps maximize customer engagement and build stronger relationships between businesses and their local customers.
  • Facilitate Citizen Reporting: Digital touch kiosks also provide citizens with an easy way to report issues such as graffiti or broken streetlights directly to city officials through their user-friendly interface. This helps speed up response times and improve overall public safety within the neighborhood.

A digital touch kiosk located in a business improvement district can be an invaluable asset for those living in that area – providing access to services, enhancing engagement with local businesses, and facilitating citizen reporting – making it easier than ever for people in the community to stay connected!

maps

5. Wayfinding

A digital touch kiosk can be a great asset for wayfinding in a business improvement district. With its interactive interface and easy-to-use navigation system, it helps people find their way around their neighborhood quickly and conveniently. Here are some of the ways a digital touch kiosk can help with wayfinding:

  • Provide Street Maps: Digital touch kiosks feature intuitive maps that show nearby locations, routes, landmarks, and other points of interest in the area. This makes it easy for residents to find the places they need to go quickly and accurately.
  • Offer Directions: In addition to providing access to street maps, digital touch kiosks also offer route planning services complete with turn-by-turn directions from any point of origin to any destination. This helps take the guesswork out of navigating unfamiliar areas and ensures users get where they need to go as efficiently as possible.
  • Reduce Foot Traffic Congestion: By helping people find their way around more quickly and effectively, digital touch kiosks reduce foot traffic congestion in busy city streets by eliminating the need for large physical signs or banners that can clutter up an area. This improves public safety by providing a clearer path of travel without hindering visibility othe r flow of traffic on sidewalks or streets.

With its user-friendly navigation system and helpful mapping features, a digital touch kiosk can be an invaluable asset in any business improvement district – helping people find their way around faster while reducing foot traffic congestion in busy city streets!

university wayfinding 2022 digital signage

6. Public Safety

By deploying digital kiosks within business improvement districts, businesses can ensure that their customers are safe and secure while they shop and explore the area.

  • Digital kiosks can be equipped with cameras and other surveillance systems to help monitor activity in the area.
  • They can also be used to alert local law enforcement of suspicious activity or potential threats.
  • Digital kiosks can provide access control features, such as biometric authentication for customers entering certain areas.
  • Kiosks can be used to store customer data securely and ensure that only authorized personnel have access to it.
  • Kiosks equipped with facial recognition technology can alert businesses if a person has had previous contact with law enforcement or security services.

Digital kiosks can provide added security measures such as facial recognition or key card access which help to keep the premises protected and monitored at all times.

Final Thoughts

All these factors demonstrate how digital kiosks provide numerous benefits for businesses located in Business Improvement Districts (BIDs). From increased security measures to environmental friendliness, there are plenty of reasons why BIDs should consider implementing this technology in their areas. All of this contributes to a better overall experience for both the businesses and customers located within Business Improvement Districts.

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