How Wayfinding Creates a Better College Experience

by | May 23, 2023 | Education, Touch Kiosks

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A well-designed wayfinding sign and system can significantly improve the college experience for students, faculty, staff, and visitors. In this blog post, we will explore the benefits of implementing effective wayfinding signage on university campuses and how it can create a more welcoming and navigable environment for everyone.

Enhancing Campus Navigation with Wayfinding Signage

This is important because it can reduce the frustration of trying to get directions to find a particular building or class. Studies have shown that well-designed wayfinding signage can help people orient themselves quickly and easily, allowing them to arrive at their destination without getting lost.

  • Easier navigation for new and prospective students: A comprehensive campus wayfinding system, complete with wayfinding signs and campus maps, helps new and prospective students easily locate campus destinations, making their initial experience less stressful and more enjoyable.
  • Improved accessibility for individuals with special needs: Directional signs and strategically placed exterior signs can guide individuals with mobility challenges or visual impairments in navigating the campus more efficiently.
  • Promoting safety and security: Well-lit wayfinding signage can assist in guiding visitors to safe pathways, parking lots, and buildings during nighttime hours or emergencies.

Additionally, utilizing wayfinding signage can also provide important information about campus facilities such as restrooms, stairwells, and exits in a clear and easily visible manner.

real time wayfinding digital signage

Building a Sense of Campus Community Through Campus Wayfinding

You’ll want to create and encourage a sense of place and community on your campus that reflects the school’s culture and mission. Wayfinding signage can create an engaging, welcoming environment while helping to establish the college’s brand identity.

  • Creating a unified campus identity: Consistent wayfinding signage, including street signs and building markers, reinforces the university’s branding and fosters a sense of belonging within the campus community.
  • Encouraging exploration and engagement: An easy-to-navigate campus encourages students and visitors to explore different areas, attend events, and engage with various facilities and offices.

Wayfinding signs are a key part of creating a memorable experience for students and visitors alike. By including elements such as colors, logos, shapes, and textures, you can create a campus landscape that is instantly recognizable. This can be especially helpful for college visitors who may not be familiar with the location or campus layout.

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Implementing an Effective Campus Wayfinding University Strategy

This is a good step to take for any college or university aiming to improve their campus navigation and create a better overall experience. However, creating an effective wayfinding map and strategy requires careful planning and consideration of the various elements involved. Here are some tips on how to get started:

  • Consult with stakeholders: Collaborate with facility managers, students, faculty, and staff to identify areas that need to be improved wayfinding and gather input on potential solutions.
  • Consider different types of signs: Utilize a combination of directional signs, building markers, campus maps, and even QR codes to create an intuitive wayfinding system that caters to different users’ needs.
  • Plan for future growth and changes: Ensure your campus wayfinding signage can easily adapt to construction projects, new buildings, and campus expansions by incorporating real-time updates and modular sign components.

By following these tips and developing an effective wayfinding strategy, you can create a more enjoyable experience for your campus community while also improving safety and security.

university kiosk


Investing in a well-designed wayfinding system can greatly enhance the college experience for everyone on campus. By making it easier to navigate, promoting a sense of community, and implementing a comprehensive wayfinding strategy, colleges and universities can create a more welcoming and inclusive environment. Ultimately, effective wayfinding solutions contributes to a positive college experience that benefits students, faculty, staff, and visitors alike. 

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