Understanding Employee Internal Communications
Many organizations have embraced digital tools for internal communication. Unlike traditional methods, digital signage is a powerful tool that can significantly improve employee engagement and boost morale. Here are nine creative ways you can incorporate digital signage into your internal communications strategy.
1. Display Company Goals and Mission
If you are looking to improve your employees’ understanding of the company’s goals and mission, digital signage can be a great way to do so.
- Highlighting the company’s mission and goals is a great way to remind employees of their purpose and role in achieving these objectives.
- Use eye-catching graphics and concise language to effectively communicate your mission.
- Regularly update the display with progress towards company goals to keep employees motivated and engaged.
Displaying these key messages in common areas like break rooms or lobbies allows employees to see them regularly and keep them top of mind.
2. Recognize Employee Contributions
Employees will feel more appreciated and valued when their contributions are acknowledged. Digital signage allows you to display employee accomplishments, such as reaching sales targets or completing a project successfully.
- Recognizing employee achievements can boost engagement and morale.
- Showcase outstanding employees or teams on your digital signpost.
- Include photos, brief descriptions of their contributions, and quotes from colleagues or managers.This not only boosts morale but also creates a positive work culture of recognition and appreciation.
3. Spread Company News
Important company news and updates can easily get lost in the sea of emails and other forms of communication.
- Use your digital signage as a dynamic platform for spreading company news.
- Share updates about company milestones, new hires, and industry news.
- This helps employees feel connected and informed about the latest happenings within the organization.
Digital signage provides a central location for employees to stay informed about company news.
4. Display Sales Figures and Targets
Keep your sales team motivated and focused by displaying real-time sales figures and targets on digital signage screens.
- Gamified sales targets and displaying sales figures is an effective way to motivate staff and track trends.
- Use tools like Microsoft Power BI to create an internal data dashboard that can be displayed on your digital signage.
- Regular updates will keep employees apprised of their performance and encourage healthy competition.
This means your team will be more likely to hit their targets and contribute to the company’s success.
5. Incorporate Social Media
This can be a fun and engaging way to share company updates, employee achievements, and industry news.
- A social media wall can be a fun addition to your digital signage.
- Encourage employees to share content related to work or team-building activities on social media groups which can then be displayed on the social media wall.
- This not only boosts engagement but also strengthens the sense of community within the organization.
Popular social media like Twitter, Instagram, and LinkedIn can be easily integrated into your digital signage to keep employees connected.
6. Use Digital Signage for Training Videos
Training is constantly evolving, and it’s essential to keep employees up to date with new processes and procedures.
- Videos are an engaging way to deliver information and can be easily incorporated into digital signage.
- Share training videos, tutorials, or webinars relevant to your employees’ roles.
- This is a great way to reinforce messages and provide further details on complex topics.
The convenience of having these videos readily available on digital signage means employees can access them at any time and stay updated with training.
7. Enhance Meeting Room Bookings
It seems like there’s never a free meeting room when you need one. Digital signage can improve this by displaying real-time availability of meeting rooms and allowing employees to reserve them on the spot.
- With digital signage, you can streamline the process of meeting room bookings.
- Display the booking system on the signage outside meeting rooms.
- This eliminates confusion and makes it easy for employees to check room availability.
Teams can better manage their time and schedule meetings efficiently with the help of digital signage.
8. Emergency Preparedness
You never know when an emergency will strike, and effective communication is crucial in these situations.
- In the event of a natural disaster or active emergency situation, digital signage can be used to display critical information.
- Provide specific hazards and safety procedures that are relevant to different offices.
- This ensures effective communication in emergencies and enhances employee safety.
Digital signage for internal communications can be a life-saving tool in times of crisis.
9. Promote Internal Branding
Employees can use the digital signage platform to showcase their creativity and promote internal branding.
- Use digital signage to strengthen internal branding.
- Showcase your brand’s values, achievements, and culture through creative themes and messages.
- This not only improves communication but also instills a sense of pride among employees.
Digital signage offers a multi-channel approach to communicating internally. It grabs employees’ attention, delivers important messages effectively, and encourages interaction. So, enter the world of digital signage and revolutionize your internal communications content today.
In today’s modern workplace, digital signage has emerged as an invaluable tool for communicating with employees. It offers a variety of advantages that make it attractive to businesses – from its dynamic capabilities to its cost-effectiveness. By using digital signage as part of their employee communication strategy, organizations can maximize employee engagement and foster a culture of collaboration. Let’s take a look at the benefits of using digital signage for employee communications and provide tips on how to implement it in the workplace.
Benefits of Using Digital Signage for Employee Communications
Enhanced Communication
Digital screens provide employees with real-time information that is accessible at all times. This allows employees to stay up-to-date on news, updates, and other important announcements on time. A display screen generates interest and can help maintain employee and company relationships. Instant messaging on multiple screens can help keep employees informed and maintain employee morale.
Improved Efficiency
By deploying a digital screen throughout the workplace, businesses can quickly share important messages across departments and reduce manual processes traditionally used to communicate information.
Increased Engagement
Digital signage screens can be used to create visuals that make content more engaging and memorable for employees. These visuals can cultivate a sense of collaboration amongst employees and foster a more connected workplace environment.
Cost Savings
One of the biggest advantages of using digital signage for employee communication is its cost efficiency – it’s significantly cheaper than traditional forms of employee communication such as printing collateral or sending emails.
Steps for Implementing Digital Signage in the Workplace
Step 1). Develop a Plan
It’s important to develop a plan that outlines how digital signage will be used in the workplace. Aspects such as where the displays will be installed, who will have access to them, and what type of content will be featured should all be considered.
Step 2). Choose Hardware
Choosing the right hardware for digital signage is essential for creating an effective solution. Factors such as size, resolution, and display type should all be considered when selecting hardware.
Step 3). Create Content
After purchasing hardware, setting up the displays, and connecting them to a content management system, creative content can be developed and shared with employees via digital signage. Maybe you wish to be displaying employee benefit programs or showing multiple locations your social media channels. Digital signage content can cover many topics of corporate communications.
Step 4). Monitor Performance
To ensure that digital signage is being used effectively in the workplace, it’s important to monitor performance regularly by tracking metrics such as views and interactions with the content on the displays.
Challenges Associated with Digital Signage Deployment
Cost
Digital signage is often more expensive than traditional forms of employee communication, especially when upgrades to hardware or software are required. Check pricing information here.Â
Installation Time
Installing and configuring digital signage can be a lengthy process, potentially resulting in disruptions to employees while the displays are being set up.
Network Security
Securing the network and ensuring data privacy should be a top priority when using digital signage in workplaces. Any information broadcasted on these displays could create security risks if proper measures aren’t taken.
Creative Limitations
Since digital signage relies heavily on visuals to engage viewers, it can be difficult for businesses to stay creative and keep content fresh over time.
Tips and Best Practices for Effective Use of Corporate Digital Signage
Keep it Simple
Using too many words or graphics can be overwhelming, so keep messages short and to the point.
Prioritize Relevance of Internal Communications
Make sure content is relevant to employees—address topics such as company news and upcoming events rather than external distractions that could take away from productivity levels. Perhaps you want to inform everyone of new team members, social media posts, or any other company news or company culture related thing. Your digital signage solution can help drive company communications and employee communications.
Monitor Activity
Track metrics such as views and interactions with displays to gain insights into how digital signage is performing in the workplace.
Utilize Scheduling
Set up automated schedules for displaying content at certain times throughout the day or week to ensure that viewers are seeing fresh content regularly. Many businesses can improve the employee experience by letting employees and office workers know where they need to be and when.
Evaluate Results
Regularly evaluate results to ensure that digital signage is delivering the messages you intend, and make any adjustments necessary to maximize its effectiveness.
Final Thoughts on Employee Digital Signage for Internal Communications
Digital signage can be a powerful tool for businesses looking to communicate with employees engagingly and effectively. Despite the potential challenges associated with its implementation, following these tips and best practices can help ensure that digital signage is used effectively in any workplace environment. It can bring a different experience than what traditional internal communications channels can provide. Digital displays help enhance your corporate culture and strengthen employee communications.
