In today’s world, it is no longer enough to simply have a website. The average person spends many hours of their day consuming media on screens, but the majority of those are spent watching TV or streaming video.
This means that for most people there are large chunks of time when companies can’t reach them with advertising messages because they’re not looking at a screen. This is where a digital signage system with a strong operating system, remotely manageable, and a full service support system comes in.
Digital signage is a form of communication that uses LCD or LED to show content such as images, video, and information.
It’s a great way to get your message across to people who are already looking at a screen. Here are five benefits of using smart digital signage software.
You can target your audience with laser precision
Smart digital signage software allows you to select specific demographics, locations, and even times of day to ensure that your message is seen by the people who are most likely to be interested in it.
Some ways you can target the audience you want are by using:
- Collecting data with the selfie camera system
- Dayparting to target people during specific times of the day
- Using weather, traffic, and event data to target people based on current conditions
You can track who is seeing your message and how they’re responding to it. This means that you can constantly adjust your campaigns to ensure that they’re as effective as possible.
You can change your message on the fly
With smart digital signage software, you can make changes to your message instantly. This means that if you need to adjust your message for a special event or sale, you can do so without having to go through the hassle of printing new signs or waiting for someone to change them manually. Here are scenarios when you might want to be able to change your message quickly:
- If you’re running a sale, you can change your message to include the new sale prices
- If there’s a last-minute change to an event, you can update the event details on your sign
- You can use real-time data to show live updates, such as sports scores or stock prices
- You can even use A/B testing to try out different messages and see which one performs best.
This means that you can fine-tune your message to get the best results possible.
You can track who is seeing your message
Smart digital signage software comes with built-in analytics that let you see how many people are seeing your message and what kind of response it is getting. This information can be invaluable in helping you to fine-tune your marketing strategy. The benefits of knowing who see your messages are:
- You can see how many people are exposed to your message
- You can track the response rate to your message
- You can find out what time of day people are seeing your message
This information can help you determine whether or not your digital signage is effective and, if it isn’t, what changes you need to make.
This means that you can make sure that your marketing budget is being spent in the most effective way possible.
You can save money on printing and labor costs.
Because digital signage messages can be changed instantly and don’t need to be printed, you can save a lot of money on printing and labor costs. Some of the things where printing can be eliminated are:
- Posters
- Flyers
- Brochures
- Types of point-of-purchase displays
This means that you can use the money you save on printing to invest in other marketing initiatives or put it back into your business.
You can create a more sustainable business.
Sustainability is one of the most consistent trends we are seeing in the tourism industry.
This trend is only going to continue to grow, which is why it’s important for businesses to start thinking about how they can be more sustainable.
Digital signage is a more sustainable way of doing business because it doesn’t require the use of paper or other disposable materials.
This means that you can help to reduce your company’s environmental impact while still getting your message out there.
Smart Digital Signage Software is Great to Have
As you can see, there are many benefits of using smart digital signage software.
Some of the benefits include being able to change your message on the fly, track who is seeing your message and even save money on printing and labor costs.
If you’re looking for a way to take your business to the next level, smart digital signage software is a great option.
Contact HootBoard to Learn More about Digital Signage Software
If you’re interested in learning more about digital signage software, we invite you to contact HootBoard.
We are a leading provider of digital signage software and we would be happy to answer any questions you have.
We can also provide you with a free demo of our software so that you can see how it works for yourself.
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