When creating a wayfinding plan, don’t forget to include an interactive digital kiosk component. With people relying more on technology to help them get around, it’s important to consider that your wayfinding solution includes a digital aspect. There are many things to consider when planning your wayfinding needs, but including a digital kiosk is one of the most effective ways to ensure that your visitors can find their way easily and efficiently.
Ability to update in real-time
One of the biggest benefits of using a digital kiosk for wayfinding is that you can easily update information in real-time. This means that if there are any changes to your layout, or if you need to add or remove signage, you can do so quickly and easily. A digital kiosk gives you the ability to keep your visitors up-to-date on the latest information, without having to worry about updating physical signage.
Create a more immersive user experience
When it comes to wayfinding, a digital kiosk can also help to create a more immersive user experience. By providing interactive maps and other useful information, you can help your visitors feel more connected to the area they’re exploring. This can be especially beneficial for large areas or destinations that may be unfamiliar to visitors. Consider the 3D model that Zillow uses when showing houses for sale. Potential homebuyers can now get a better feel for a home before they go take a look at it. Imagine a 3d model of your location. Nervous travelers looking to make sure they can get where they need to go can have an accurate depiction of what the area will look like. This will help improve dwell time, create a better experience, and even help them find where they can spend their travel budgets on food and drinks.
Enhance efficiencies and reduce accidents caused by visitor disorientation
By providing clear, concise directions, you can help visitors move more quickly and efficiently through your space. This can be especially helpful for large areas or destinations that are unfamiliar to visitors. Additionally, by helping to reduce accidents caused by visitor disorientation, you can help keep your visitors safe and ensure that they have a positive experience at your location.
Unique digital interface that reflects your brand
It’s important to remember that your digital kiosk should reflect your brand. After all, this is a key piece of marketing and communication for your business. By choosing a kiosk with a unique digital interface that reflects your branding, you can help create a more cohesive experience for your visitors. This will help to ensure that your visitors remember their time at your location, long after they’ve left.
Have a solution for visitors to the space who have no WiFi, data plan, or app on their phone
Not everyone who visits your space will have access to WiFi or a data plan. In fact, many people now travel without these essentials. This can make it difficult for them to navigate an area using their phone alone. A digital kiosk provides a solution for visitors who need directions but don’t have the necessary tools to access them. By providing clear, concise directions on a kiosk that is easy to use, you can help all of your visitors get around with ease.
Learn More About How a Digital Component can Help Your Area
A digital kiosk is an important part of any wayfinding solution. By providing interactive maps and other useful information, you can help your visitors feel more connected to the area they’re exploring. Additionally, by helping to reduce accidents caused by visitor disorientation, you can help keep your visitors safe and ensure that they have a positive experience at your location.
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