Who are Tourists? Segmenting a Target Audience for Content

by | Jun 9, 2022 | Destination Marketing

destination marketing content strategy kiosk

People are different, and so are their reasons for traveling. Trying to create a one-size-fits-all tourism campaign is a waste of time and money.

Not all tourists are the same.

For this marketing strategy exercise, we will take a look at a few specific segments: budget travelers, luxury travelers, adventure seekers, and cultural travelers.

An interactive tourism kiosk is a perfect way to target your specific audience. With this tool, you can provide content that appeals to them based on their interests and needs.

 

What Motivates Different Types of Tourists to Travel?

When we think of tourists, we often think of people who travel to see the sights and take photographs. However, there are many different types of tourists, each with their own motivations for traveling. Here are a few to think about.

  1. Luxury Travelers – These tourists are motivated by a desire for comfort and relaxation. They are willing to spend more money on their vacation to have a luxurious experience.
  2. Adventure Seekers – These tourists are looking for excitement and adventure. They want to explore new places and try new things.
  3. Culture – These tourists are interested in learning about the culture of the places they visit. They want to experience the local cuisine, art, and history.
  4. Budget Travelers – These tourists are motivated by a desire to save money. They may be willing to sacrifice some comfort to save money on their vacation.

 

What Do These Different Types of Tourists Want to See and Do on Their Vacation?

When creating your content, be sure to keep your audience in mind.

  • Luxury travelers want to relax and be pampered. They want to stay in comfortable hotels and have access to quality amenities. They may also be interested in activities such as golfing, spa treatments, and shopping.
  • Adventure seekers want to explore and experience new things. They want to go off the beaten path and find hidden gems. They may be interested in activities such as hiking, biking, and kayaking.
  • Cultural tourists want to learn about the culture of the places they visit. They want to experience the local cuisine, art, and history. They may be interested in activities such as visiting museums, exploring historical stories, going on walking tours, and attending festivals.
  • Budget travelers want to save money. They may be willing to stay in less comfortable accommodations and forego some activities to save money. They may be interested in free activities such as walking around the city, visiting parks, and taking public transportation.

Now that you know what motivates different types of tourists to travel, you can create content that appeals to them.

What type of tourist are you trying to appeal to? What would they be interested in seeing and doing on their vacation?

 

How Can you Target your Content to a Specific Tourist Audience Segment?

Now that you know what motivates different types of tourists to travel, you can create content that appeals to them.

When creating your content, be sure to keep your audience in mind. What type of tourist are you trying to appeal to? What would they be interested in seeing and doing on their vacation?

If you’re not sure how to target your content to a specific tourist audience segment, consider using an interactive tourism kiosk. With this tool, you can provide content that is tailored to the interests of different types of tourists.

For example:

  1. Luxury travelers – These travelers enjoy the content that is high-quality and informative. They want to know about the best hotels, restaurants, and activities in the area. For example, you can provide a list of the top 10 luxury hotels in the area, along with reviews and contact information.
  2. Adventure seekers – These travelers want content that is exciting and inspires them to explore. They want to know about hidden gems and off-the-beaten-path attractions. For example, you can provide a map of the area with marked hiking trails, biking trails, and kayaking routes.
  3. Cultural tourists – These travelers want content that is educational and informative. They want to learn about the culture of the places they visit. For example, you can provide a list of museums, walking tours, and festivals in the area.
  4. Budget travelers – These travelers want content that is practical and helpful. They want to know about free or low-cost activities in the area. For example, you can provide a list of parks, free concerts, and public transportation options.

By tailoring your content to the specific needs of your audience, you can create an interactive tourism kiosk that is sure to appeal to everyone.

 

How Can an Interactive Tourism Kiosk Help you Reach your Target Audience?

An interactive tourism kiosk is a perfect tool for reaching your target audience. With this tool, you can provide content that is tailored to the interests of different types of tourists.

You can get your message to the audience where they are. This is powerful because you’re not just relying on them to come to you. You can go to them and reach them where they are.

  • The benefits for luxury travelers are that they can be provided a list of the top 10 luxury hotels in the area, along with reviews and contact information.
  • Adventure seekers are that they can be given a map of the area with marked hiking trails, biking trails, and kayaking routes.
  • The benefits for cultural tourists are that they can be given a list of museums, walking tours, and festivals in the area.
  • Budget travelers can be given a list of parks, free concerts, coupons, and public transportation options.

This also allows you to save money on your marketing efforts. You can target your content specifically to those who are most likely to be interested in it, which means you don’t have to waste time and money reaching those who are not.

You can also use the kiosk to track the results of your marketing campaigns and analyze your audience’s behavior.

By using an interactive tourism kiosk, you can ensure that your content is relevant and engaging for all types of tourists. With this tool, you can create a custom experience for every one of your visitors.

 

HootBoard can Help You Reach your Target Audience

If you’re looking for a way to reach your target audience, consider using an interactive tourism kiosk from HootBoard. With this tool, you can provide content that is tailored to the interests of different types of tourists.

HootBoard offers a variety of features that can help you reach your target audience, including:

  • The ability to target your content specifically to those who are most likely to be interested in it
  • The ability to track the results of your marketing campaigns and analyze your audience’s behavior
  • A wide range of designs and tools to choose from, so you can create a custom experience for every one of your visitors

If you’re ready to take your content marketing to the next level, contact HootBoard today. We’ll help you create an interactive tourism kiosk that is sure to appeal to all types of travelers.

Schedule a Time to Talk with HootBoard

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