Did you know that in the United States, there are around 2 million weddings each year? According to research, the desire for destination weddings are on the rise.
That is a lot of potential business for tourist destinations.
If you are looking to attract more weddings to your destination, then you need to start marketing it as a wedding venue.
In this blog post, we will discuss some tips on how to do just that.
Tip #1 – Use Local Vendors
When couples are planning their wedding, they often want to use local vendors. This is because using local vendors helps support the community and also makes the wedding more personal. So, one of the best ways to market your destination as a wedding venue is to use local vendors. Some local vendors you should utilize are:
- Florists
- Caterers
- Photographers
- DJs
- Wedding planners
You can reach out and partner with them in a variety of ways. For example, you can offer them a discount for referrals or feature them on your website or social media channels. Make sure to list them on your website and promote them in your marketing materials.
Tip #2 – Use Social Media
Social media is a powerful tool that you can use to market your destination as a wedding venue. Make sure to create social media accounts for your destination and start posting about weddings. Use hashtags, post photos, and write blog posts about weddings at your destination. Weddings are a visual experience, so you should absolutely be utilizing Instagram, TikTok, and facebook’s photo and video platforms to engage your audience. Bonus Points: Make sure to also promote any local vendors that you are using.
Tip #3 – Utilize Wedding Blogs, Websites, and Other Mass Media Areas
Another great way to market your destination as a wedding venue is to get the word out there. You can do this by submitting articles to wedding blogs, magazines, and websites. You can also submit press releases to local news outlets and post about weddings on social media. The more people that know about your destination, the more likely they are to book it for their wedding. Marketing your destination as a wedding venue is a great way to attract more business.
Tip #4 – Host Local Events
Planning a wedding is an experience. Couples often want to come and visit the destination before they book it. One way to market your destination as a wedding venue is to host local events. You can do this by hosting bridal shows, open houses, or even just a simple meet and greet. This will allow couples to come and experience your destination and see what it has to offer. It is also a great way to build relationships with local vendors.
Tip #5 – Share the Reviews
When couples are looking for a wedding venue, they often read reviews. Make sure to share your positive reviews on your website and social media channels. You can also submit them to wedding blogs and websites. You can even take the reviews and turn them into graphics that can be shared on social media. Sign up for editing software like Photoshop to make it easier. The more positive reviews you have, the more likely couples are to book your destination for their wedding.
Tip #6 – Promote Your Wedding Packages
Does your destination have wedding packages? If not, why not? Wedding packages are a great way to attract couples. They make booking a wedding venue much easier and often come with a discount. Be sure to list your wedding packages on your website and promote them in your marketing materials. You can also reach out to local vendors and see if they are willing to include their services in your wedding packages.
Tip #7 – Wedding Guests Will Want to Explore Your Area. Help Them Accomplish that With Digital Signage
Digital signage or interactive kiosks are a great way to promote your destination to wedding guests. You can use them to provide information about local attractions, restaurants, and hotels. You can also use them to promote your wedding packages and discounts. Digital signage is a great way to help wedding guests explore your area and find things to do. HootBoard, for example, also offers interactive kiosks that take selfies that your wedding guest visitors will love. You can even partner with the couple to have a custom frame for a wedding if they use a venue with a kiosk.
Final Thoughts About Promoting Your Destination for Weddings
Marketing your destination as a wedding venue is a great way to attract more business. There are many ways to do this, but some of the best ways include utilizing social media, wedding blogs and websites, local events, and positive reviews. If you have wedding packages, be sure to promote them. And finally, help your wedding guests explore your area with digital signage. By following these tips, you will be sure to attract more couples to your destination. Good luck!
Contact HootBoard Today for a Free Quote on Interactive Kiosks for Your Destination!
If you are interested in learning more about how HootBoard can help your destination, we would be happy to provide you with a free quote. Contact us today to get started! Our team will work with you to create a custom solution that meets your needs. We look forward to hearing from you!
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