Digital signage is a powerful marketing tool that can be used to promote tourist destinations.
However, some destinations don’t use this tool to its full potential.
If you’re a tourism marketer, here are some tips to help you design a digital signage strategy that will attract visitors to your destination.
1). Understand the Different Types of Travelers Who Visit Your Destination
The first step is to understand the different types of travelers who visit your destination.
- Are they families with young children?
- Business travelers?
- Adventure seekers?
Each type of traveler has different needs and wants.
For example, business travelers may be interested in quickly finding a nearby hotel, while families with young children may want to know about kid-friendly activities in the area.
2). When a Tourist Passes By Your Digital Signage or Interactive Kiosk, Where Are They at in Their Buyer’s Journey?
Are they at the awareness stage, looking to find out more about what your destination has to offer?
Or are they at the decision stage, trying to decide which destination to visit?
Your signage strategy should be tailored to meet the needs of travelers at each stage of their buyer’s journey.
This gives you a great opportunity to engage different visitors and different parts of their journey. Some different ways your can address them can be:
- Use your digital signage to raise awareness of your destination. For example, you could include beautiful photos and videos that showcase the best of what your destination has to offer.
- You could also include information about upcoming events or special attractions.
If a traveler is at the decision stage, your digital signage can help them make their final choice.
- Include customer reviews, discounts, or package deals on your signs to sweeten the deal.
- You could also include a QR code that links to a virtual tour of your destination.
By considering the needs of different types of travelers, you can create a digital signage strategy that will attract visitors to your destination.
3). Use Data to Inform Your Signage Strategy
Data is a powerful tool that can be used to inform your signage strategy.
Use data analytics to track how many people view your digital signage, what time of day they view it, and how long they spend looking at it.
This information can help you determine the best time to display your signs, what type of content to include, and how often to change up your content.
4). Keep Your Content Fresh
It’s important to keep your content fresh in order to keep visitors engaged.
Consider changing up your content on a weekly or monthly basis.
Include new photos, videos, and information about upcoming events.
You could also experiment with different types of content, such as infographics or QR codes.
5). Re-Engage Them Later
Finally, don’t forget to re-engage your audience after they’ve left your destination. Does your digital signage have the ability to get contact information? There are some ways you can acquire that information using digital signage like:
- Including a QR code that links to a contest or survey
- Offering a discount for those who sign up for your email list
- Selfie Photo Booth with a link to your social media channels
By collecting contact information, you can continue to engage your audience even after they’ve left your destination.
You can do this by sending them follow-up emails or text messages with information about special deals or upcoming events.
Get Started with HootBoard
Tourist destinations often have beautiful scenery and interesting attractions, but many of them don’t use digital signage to its full potential.
If you’re a tourist, it can be hard to know which destinations are worth visiting. There are so many places to choose from, and all of them seem to promise something great.
Use digital signage to your advantage!
By promoting your destination with engaging visuals and videos, you can show potential visitors what they’re missing out on.
Our digital signage software makes it easy to create professional-looking displays that will attract attention and encourage people to visit your destination.Schedule a Demo