How to Market to Tourists: Increase Return Visits for Sustainable Tourism Growth

by | Jan 16, 2024 | Destination Marketing

a couple taking a selfie on vacation

As the years continue and tourist areas continue to evolve its marketing, one aspect has proven its worth time and again. The power to get return visits. This strategic approach to sustainable tourism is a game-changer. It offers a significant value for individual destinations and the broader industry alike.

The Value of Encouraging Return Visits

The importance of enticing tourists to revisit cannot be overstated. Recent industry studies suggest that a mere 5% increase in repeat visitors could result in an impressive 25% boost in overall tourism revenue for a destination. The reason? Repeat visitors are not just more inclined to spend more on their subsequent visits. They also turn into potent advocates, attracting new visitors through positive word-of-mouth.

two people enjoying a vacation together

Build Lasting Connections: More than Just Attractions

The challenge lies in creating lasting connections that inspire return visits. It’s not merely about showcasing attractive sights. It’s about curating memorable experiences that resonate with visitors, making them feel like an essential part of the destination.

But how can we achieve this sustainably, while also catering to the evolving needs of modern travelers?

wayfinding on mobile device

Interactive Visitor Engagement: The Way Forward

The answer lies in interactive visitor engagement. With 80% of travelers seeking personalized and unique experiences, how do we do that? Integrating interactive touch kiosks, such as the HootBoard VisitorHub™ solution, has become a strategic approach. These kiosks serve as more than mere information hubs. They enhance the overall visitor experience and forge enduring connections.

Let’s delve into some compelling statistics:

  • Personalized Itinerary Creation. Destinations incorporating personalized itineraries see a 15% surge in visitor satisfaction, directly influencing the possibility of return visits.
  • Access to Local Insights. Providing educational content about the destination boosts visitor engagement by 30%, fostering a sense of connection that encourages future visits.
  • Support for Local Businesses. Destinations promoting local businesses through interactive platforms witness a 20% revenue growth generated by these businesses. This aids to economic sustainability.
  • Real-Time Information Impact. Destinations offering real-time event and transportation information record a 10% increase in visitor retention, as streamlined experiences lead to positive memories.

The ultimate goal is to transform each visit into a journey of discovery and connection. Paving the way for future return trips and positive word-of-mouth marketing.

a person at a tourist location

Possible Use-Case Scenarios

There are many practical applications for interactive visitor engagement platforms, including but not limited to the following.

  • Historical Walking Tours. Interactive kiosks can provide tourists with information about self-guided historical tours in the area. By personalizing the tour based on their interests, tourists are more likely to appreciate and remember their experience, increasing the likelihood of return visits and positive reviews.
  • Food and Wine Trails. Local businesses, particularly those in the food and drink industry, can be highlighted on the kiosks. Visitors can create custom food and wine trails, discovering local delicacies and hidden gems, thereby supporting local businesses while enriching their own experience.
  • Outdoor Adventures. Interactive kiosks can offer information on local outdoor activities such as hiking, biking, or boating routes. The kiosk can suggest personalized itineraries based on ability and interest, promoting healthy activities and memorable experiences.
  • Arts and Culture. The kiosks can showcase local museums, art galleries, and cultural events, offering real-time information about opening hours, exhibitions, and performances. This not only enhances the visitor experience but also supports cultural institutions in the area.
  • Local Festivals and Events. Interactive platforms can provide real-time information about local festivals and events happening during the tourist’s visit. This enriches the visitor’s experience and facilitates deeper engagement with the local culture and community.

people walking outside at a tourism location

Embracing Interactive Visitor Engagement

It’s time we consider the broader concept of interactive visitor engagement within our destinations. While solutions like HootBoard VisitorHub™ provide a tangible platform, the core principle revolves around creating experiences that resonate with the modern traveler.

Tourist areas can shape the future of our destinations into vibrant, engaging, and sustainable havens that beckon visitors to return time and again. After all, the future of tourism lies not just in attracting new tourists, but in winning the hearts of those who’ve already set foot on our soil, inspiring them to return.

Related Posts