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Why Most Digital Signage Fails And How Kiosks Are Winning the Attention Economy

Why Most Digital Signage Fails And How Kiosks Are Winning the Attention Economy

by Satya Shahade | Apr 23, 2025 | Destination Marketing, Digital Signage, Visitor Information, Wayfinding

The Battle for Eyeballs In 2025, attention is currency. Consumers walk through environments saturated with glowing screens—retail windows, billboards, transit stations, hotel lobbies, malls, airports, museums, even elevators. And yet, most of these displays are...
The Silent Battle for Visitor Data: How Hotels, Attractions & DMOs Can Reclaim Control

The Silent Battle for Visitor Data: How Hotels, Attractions & DMOs Can Reclaim Control

by Satya Shahade | Apr 23, 2025 | Destination Marketing, Touch Kiosks, Visitor Information, Wayfinding

The Data Gold Rush In the age of digital everything, data is the new oil—and tourism is one of its richest wells. Every hotel search, ticket purchase, review, or itinerary generates behavioral data, and that data holds immense value: it tells you who your visitors...
The Future of Smart Real Estate: Why Interactive Kiosks Are the New Standard

The Future of Smart Real Estate: Why Interactive Kiosks Are the New Standard

by Satya Shahade | Apr 23, 2025 | real estate, Visitor Information, Wayfinding

Real estate is not just about square footage anymore. It’s about experience. In an age where digital convenience defines every aspect of our lives—from banking and healthcare to shopping and travel—real estate is undergoing a necessary transformation. Tenants no...
The Secret Weapon for Winning RFPs: Why Smart Kiosks Give You a Competitive Edge

The Secret Weapon for Winning RFPs: Why Smart Kiosks Give You a Competitive Edge

by Satya Shahade | Apr 17, 2025 | Hootboard Partners, Technology, Visitor Information, Wayfinding

RFPs Are Brutal and are Getting Worse Anyone in the world of AV integration, signage, or OOTD knows the grind: the RFP drops, you assemble a proposal, scramble for the best pricing, throw in a few bells and whistles, and hope your bid makes the shortlist. But here’s...
Why Static Signage is Dead and Interactive Kiosks are Taking Over

Why Static Signage is Dead and Interactive Kiosks are Taking Over

by Satya Shahade | Feb 21, 2025 | Destination Marketing, Technology, Visitor Information, Wayfinding

Okay, people, let’s have a serious heart-to-heart about those dusty old brochures and posters gathering cobwebs in the corner. You know, the ones with the faded photos and outdated information? Yeah, those. They’re about as effective as a rotary phone in a...
Ditch the Bulletin Board: Why Your Campus Needs HootBoard Kiosks

Ditch the Bulletin Board: Why Your Campus Needs HootBoard Kiosks

by Pruthvi Raj | Jan 22, 2025 | Education, guide, Touch Kiosks, Wayfinding

Okay, let’s be real. Nobody actually reads those bulletin boards plastered with flyers anymore. And let’s not even talk about the endless stream of emails that end up buried in student inboxes. In today’s digital world, universities need a...
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