The Death of Brochures: Why Paper-Based Marketing Is a Money Pit for Tourism Businesses

by Satya Shahade | Aug 13, 2025 | Destination Marketing, Digital Signage, Touch Kiosks, Wayfinding

Walk into almost any hotel lobby or visitor center and you’ll see it — the classic brochure rack. Rows of shiny flyers promising the “Best Sunset Cruise” or “Top 10 Local Hikes.” They look nice, but here’s the reality no one likes to admit: Most of those brochures...

Why University Administrators Need to Think Like Tech Startup or Risk Falling Behind

by Satya Shahade | Aug 12, 2025 | Digital Signage, Education, Touch Kiosks, university kiosk, Wayfinding

It’s 9:00 a.m. on a Tuesday. The president’s cabinet is reviewing this year’s student satisfaction survey. Engagement scores have dipped. Only 47% of first-year students said it was “easy” to find information about campus events. Event attendance among commuter...

The Hidden Costs of Student Dropout: How Engagement Tech Can Boost Retention

by Satya Shahade | Jul 24, 2025 | Digital Signage, Education, Touch Kiosks, university kiosk, Wayfinding

Student Dropout Costs: How Engagement Kiosks Improve Retention & Belonging Last updated: July 2025 In higher education, retention isn’t just a matter of student success it’s the backbone of financial sustainability, institutional rankings, and long-term alumni...

The Hidden Costs of Ignoring Digital Transformation in Tourism & Hospitality

by Satya Shahade | Jul 24, 2025 | Destination Marketing, Digital Signage, Touch Kiosks, Wayfinding

Digital Transformation in Tourism: Hidden Costs, Missed Revenue & What To Do About It In the post-pandemic era, travelers crave more than just clean rooms or beautiful destinations they expect seamless digital experiences from start to finish. From online booking...

The Silent Struggle of Campus Navigation & How Universities Can Solve the ‘Lost Freshman’ Problem

by Satya Shahade | Jun 10, 2025 | Digital Signage, Education, Touch Kiosks, university kiosk, Wayfinding

You’re Not Late You’re Just Lost It’s the first week of the semester. Thousands of students swarm the quad, new ID cards in hand, faces lit with anticipation and buried in Google Maps. For freshmen, transfer students, and even visiting parents, large campuses can feel...

The Silent Battle for Visitor Data: How Hotels, Attractions & DMOs Can Reclaim Control

by Satya Shahade | Apr 23, 2025 | Destination Marketing, Touch Kiosks, Visitor Information, Wayfinding

The Data Gold Rush In the age of digital everything, data is the new oil—and tourism is one of its richest wells. Every hotel search, ticket purchase, review, or itinerary generates behavioral data, and that data holds immense value: it tells you who your visitors...