Consider the graphic in this post. DMOs spend so much money promoting an area they sometimes overlook the importance of the in-destinations marketing experience. Understanding the power of getting people to the best places your destinations has to offer that will...
Reviewing this Tourism Article We like to look around the internet and see what the tourism industry is talking about. We like to break it down, provide our takeaways, and perhaps even offer solutions to issues raised in the articles. The page begins with “The End of...
1. Each month there are 673,000 searches for the term ‘grand canyon’ This is what we consider a broad branded search term. Ranking anywhere on the front page for this keyword is highly unlikely unless you are the official websites related to the topic. These types of...
Brianna Francis Interview Brianna Francis, VP of Marketing Communications at York County, joins the HootBoard Visitor Information and Destination marketing podcast. We covered many topics related to content creation and its role in promoting a destination. We...
Listen On: This episode has some great action items! Adam stoker joined the HootBoard Visitor Information and Destination Marketing podcast. We covered many topics including his favorite destination marketing campaigns and strategies. We also got into...
Listen On: Andrea Johnson is the Director of Marketing and Communications at eXplore Lawrence Kansas and joined the HootBoard Visitor Information and Destination Marketing podcast. Bryan was particularly excited about this episode because he lives in Lawrence Kansas....
