by Satya Shahade | Oct 7, 2025 | Destination Marketing, Digital Signage, Newsletters, Touch Kiosks, Visitor Information, Wayfinding
1. The Attention Economy Has Changed the Rules Once upon a time, visibility was everything. If your ad reached millions of eyes through TV, print, or billboards, success followed. But in today’s fragmented digital world, attention — not exposure — is the real...
by Satya Shahade | Sep 16, 2025 | Destination Marketing, Digital Signage, Education, Newsletters, Touch Kiosks, university kiosk, Wayfinding
The Gap Nobody Talks About Every September, a freshman wanders a campus clutching a crumpled paper map. In December, a weary hotel receptionist fields the same questions about Wi-Fi, spa hours, and taxi bookings for the hundredth time. And at the local visitor center,...
by Satya Shahade | Sep 5, 2025 | Destination Marketing, Digital Signage, Touch Kiosks, Wayfinding
The Trust Crisis Hotels Can’t Ignore Walk into any hotel lobby today and you’ll see it: a line of guests waiting at the front desk, staff buried in paperwork, and a few impatient travelers scrolling their phones. Among them is a Gen Z guest — let’s call her Aisha, 24...
by Satya Shahade | Aug 13, 2025 | Destination Marketing, Digital Signage, Touch Kiosks, Wayfinding
Walk into almost any hotel lobby or visitor center and you’ll see it — the classic brochure rack. Rows of shiny flyers promising the “Best Sunset Cruise” or “Top 10 Local Hikes.” They look nice, but here’s the reality no one likes to admit: Most of those brochures...
by Satya Shahade | Jul 24, 2025 | Destination Marketing, Digital Signage, Touch Kiosks, Wayfinding
Digital Transformation in Tourism: Hidden Costs, Missed Revenue & What To Do About It In the post-pandemic era, travelers crave more than just clean rooms or beautiful destinations they expect seamless digital experiences from start to finish. From online booking...
by Satya Shahade | Jun 10, 2025 | Destination Marketing, Digital Signage, Visitor Information, Wayfinding
Airbnb Didn’t Just Disrupt It Redefined Hospitality The traditional hotel playbook was written around consistency, brand loyalty, and physical assets: spacious lobbies, well-designed rooms, and global footprints. And then, quietly but radically, Airbnb came along and...
