by Aditya | Dec 10, 2025 | Destination Marketing, Digital Signage, Education, Newsletters, Touch Kiosks, university kiosk, Wayfinding
University leaders face a paradox: While digital-native students expect seamless, high-engagement experiences, most campuses still deliver a fragmented, analog journey across the student lifecycle. Enrollment pressures are rising. Alumni participation rates are...
by Satya Shahade | Dec 5, 2025 | Destination Marketing, Digital Signage, Newsletters, Touch Kiosks, Visitor Information, Wayfinding
For more than a decade, the travel and hospitality sectors have invested heavily in personalization. Yet despite sophisticated CRM systems, loyalty programs, and predictive analytics, the on-ground travel experience remains strikingly generic. Industry reports...
by Satya Shahade | Nov 12, 2025 | Destination Marketing, Digital Signage, Education, Newsletters, Touch Kiosks, university kiosk, Wayfinding
The Great Shift: From Hardware to Outcomes The AV industry is entering a defining moment. The golden era of “bigger screens, louder sound” has quietly faded into the background. Clients no longer ask what you’re installing — they ask what it does for them after it’s...
by Satya Shahade | Nov 7, 2025 | Destination Marketing, Digital Signage, Newsletters, Touch Kiosks, Visitor Information, Wayfinding
The Travel Funnel Has Fractured and Google Owns the Top Once upon a time, travelers planned trips through tourism websites and booked directly with hotels. Today, 70% of travelers begin their journey on Google, and nearly two-thirds of hotel bookings now originate...
by Satya Shahade | Oct 7, 2025 | Destination Marketing, Digital Signage, Newsletters, Touch Kiosks, Visitor Information, Wayfinding
The Attention Economy Has Changed the Rules Once upon a time, visibility was everything. If your ad reached millions of eyes through TV, print, or billboards, success followed. But in today’s fragmented digital world, attention — not exposure — is the real currency....
by Satya Shahade | Sep 16, 2025 | Destination Marketing, Digital Signage, Education, Newsletters, Touch Kiosks, university kiosk, Wayfinding
The Gap Nobody Talks About Every September, a freshman wanders a campus clutching a crumpled paper map. In December, a weary hotel receptionist fields the same questions about Wi-Fi, spa hours, and taxi bookings for the hundredth time. And at the local visitor center,...
