by Satya Shahade | Oct 7, 2025 | Destination Marketing, Digital Signage, Newsletters, Touch Kiosks, Visitor Information, Wayfinding
1. The Attention Economy Has Changed the Rules Once upon a time, visibility was everything. If your ad reached millions of eyes through TV, print, or billboards, success followed. But in today’s fragmented digital world, attention — not exposure — is the real...
by Satya Shahade | Sep 16, 2025 | Destination Marketing, Digital Signage, Education, Newsletters, Touch Kiosks, university kiosk, Wayfinding
The Gap Nobody Talks About Every September, a freshman wanders a campus clutching a crumpled paper map. In December, a weary hotel receptionist fields the same questions about Wi-Fi, spa hours, and taxi bookings for the hundredth time. And at the local visitor center,...
by Satya Shahade | Sep 5, 2025 | Digital Signage, Education, Touch Kiosks, university kiosk, Visitor Information, Wayfinding
A Campus at a Crossroads University hallways have always been lined with posters, flyers, and bulletin boards shouting for student attention. Club nights. Cafeteria specials. Job fairs. The walls tell the story of campus life — but they’ve also symbolized something...
by Satya Shahade | Sep 5, 2025 | Destination Marketing, Digital Signage, Touch Kiosks, Wayfinding
The Trust Crisis Hotels Can’t Ignore Walk into any hotel lobby today and you’ll see it: a line of guests waiting at the front desk, staff buried in paperwork, and a few impatient travelers scrolling their phones. Among them is a Gen Z guest — let’s call her Aisha, 24...
by Satya Shahade | Aug 29, 2025 | Digital Signage, Education, Touch Kiosks, university kiosk, Visitor Information, Wayfinding
Turning a TV into a living, breathing communication channel shouldn’t require an AV crew. HootBoard lets you publish announcements, events, promos, and local info to one or many screens reliably with a setup that fits your hardware and IT reality. This article helps...
