The Hootboard Blog
The Visitor Experience Gap: Why Q4 Is the Most Important Quarter for Schools, Hotels, and Tourism Boards
The Gap Nobody Talks About Every September, a freshman wanders a campus clutching a crumpled paper map. In December, a weary hotel...
The New Age of Campus Advertising: How Universities Can Monetize Digital Kiosks
A Campus at a Crossroads University hallways have always been lined with posters, flyers, and bulletin boards shouting for student...
Why Gen Z Doesn’t Trust Hotels And How Hospitality Can Win Them Back
The Trust Crisis Hotels Can’t Ignore Walk into any hotel lobby today and you’ll see it: a line of guests waiting at the front desk, staff...
HootBoard Digital Signage: Pick Your Path, Get Live Fast
Turning a TV into a living, breathing communication channel shouldn’t require an AV crew. HootBoard lets you publish announcements,...
The Death of Brochures: Why Paper-Based Marketing Is a Money Pit for Tourism Businesses
Walk into almost any hotel lobby or visitor center and you’ll see it — the classic brochure rack. Rows of shiny flyers promising the “Best...
Why University Administrators Need to Think Like Tech Startup or Risk Falling Behind
It’s 9:00 a.m. on a Tuesday. The president’s cabinet is reviewing this year’s student satisfaction survey. Engagement scores have dipped....
The Hidden Costs of Student Dropout: How Engagement Tech Can Boost Retention
Student Dropout Costs: How Engagement Kiosks Improve Retention & Belonging Last updated: July 2025 In higher education, retention...
The Hidden Costs of Ignoring Digital Transformation in Tourism & Hospitality
Digital Transformation in Tourism: Hidden Costs, Missed Revenue & What To Do About It In the post-pandemic era, travelers crave more...
The Silent Struggle of Campus Navigation & How Universities Can Solve the ‘Lost Freshman’ Problem
You’re Not Late You’re Just Lost It’s the first week of the semester. Thousands of students swarm the quad, new ID cards in hand, faces...
The Airbnb Effect on Hotels & What Hosts Know That Hoteliers Don’t
Airbnb Didn’t Just Disrupt It Redefined Hospitality The traditional hotel playbook was written around consistency, brand loyalty, and...