Product Updates
Campus Safety in the Digital Age: Why Smart Kiosks Are the Missing Link in Emergency Communication
The New Reality of Campus Safety University campuses are micro-cities vibrant, connected, and complex. Yet, when emergencies occur, communication often collapses under its own digital weight. From lockdowns and weather events to cyber incidents and infrastructure...
Hotels vs. Google Travel: How Destinations and Hotels Can Reclaim the Booking Funnel Without Fighting a Losing War
The Travel Funnel Has Fractured and Google Owns the Top Once upon a time, travelers planned trips through tourism websites and booked directly with hotels. Today, 70% of travelers begin their journey on Google, and nearly two-thirds of hotel bookings now originate...
How AI-Powered Kiosks Are Personalizing the Student Experience
The New Definition of “Student Experience” Thesis: On tomorrow’s campus, personalization is the student experience. University life is no longer about lectures and libraries alone — it’s about how seamlessly technology connects a student to the opportunities, people,...
The Economics of Attention: How Interactive Kiosks Make Money While Traditional Ads Lose It
The Attention Economy Has Changed the Rules Once upon a time, visibility was everything. If your ad reached millions of eyes through TV, print, or billboards, success followed. But in today’s fragmented digital world, attention — not exposure — is the real currency....
The Visitor Experience Gap: Why Q4 Is the Most Important Quarter for Schools, Hotels, and Tourism Boards
The Gap Nobody Talks About Every September, a freshman wanders a campus clutching a crumpled paper map. In December, a weary hotel receptionist fields the same questions about Wi-Fi, spa hours, and taxi bookings for the hundredth time. And at the local visitor center,...
The New Age of Campus Advertising: How Universities Can Monetize Digital Kiosks
A Campus at a Crossroads University hallways have always been lined with posters, flyers, and bulletin boards shouting for student attention. Club nights. Cafeteria specials. Job fairs. The walls tell the story of campus life — but they’ve also symbolized something...
Why Gen Z Doesn’t Trust Hotels And How Hospitality Can Win Them Back
The Trust Crisis Hotels Can’t Ignore Walk into any hotel lobby today and you’ll see it: a line of guests waiting at the front desk, staff buried in paperwork, and a few impatient travelers scrolling their phones. Among them is a Gen Z guest — let’s call her Aisha, 24...
HootBoard Digital Signage: Pick Your Path, Get Live Fast
Turning a TV into a living, breathing communication channel shouldn’t require an AV crew. HootBoard lets you publish announcements, events, promos, and local info to one or many screens reliably with a setup that fits your hardware and IT reality. This article helps...
The Death of Brochures: Why Paper-Based Marketing Is a Money Pit for Tourism Businesses
Walk into almost any hotel lobby or visitor center and you’ll see it — the classic brochure rack. Rows of shiny flyers promising the “Best Sunset Cruise” or “Top 10 Local Hikes.” They look nice, but here’s the reality no one likes to admit: Most of those brochures...
Why University Administrators Need to Think Like Tech Startup or Risk Falling Behind
It’s 9:00 a.m. on a Tuesday. The president’s cabinet is reviewing this year’s student satisfaction survey. Engagement scores have dipped. Only 47% of first-year students said it was “easy” to find information about campus events. Event attendance among commuter...