As we look forward to 2024, it’s time to revamp your digital signage marketing strategy and make the most of this powerful marketing tool. Here are seven innovative ideas to help you elevate your tourism or destination marketing business.

1. Set Up a Selfie Station

A selfie station can be an excellent addition to your digital signage content strategy. It encourages user-generated content and provides a fun, interactive experience for your customers.

• Engaging Content – A selfie station can create engaging content that attracts your target audience.
• User Generated Content – This strategy encourages your customers to share their experiences on their private social media channels, thereby raising brand awareness.
• Interactive Displays – These stations make use of interactive displays, providing a unique customer experience.

2. Partner with Local Businesses

Partnering with local businesses can be a useful method to grow your reach and provide more value to your customers.

• Highlight Product Features – You can use your digital signage screens to highlight the features of your partner’s products.
• Increase Sales – This strategy can drive sales metrics for both you and your partner.
• Expand Audience Persona – By partnering with businesses that cater to different demographics, you can expand your audience persona.

3. Generate Revenue with Ads

Your digital signage network can be an ideal platform for advertising content, which can generate additional revenue.

• Advertising Content: You can sell ad space to other businesses on your digital signs.
• Website Traffic: Ads can help drive web traffic to your site, boosting your overall business intelligence.
• Raise Brand Awareness: Showcasing ads from other businesses can also raise your own brand awareness.

4. Build Itineraries

Use your digital signage software to help customers build itineraries. This not only enhances the customer experience but also helps retain users.

• Customer Engagement – Interactive itineraries engage customers, making them more likely to spend longer web sessions on your site.
• Quality Content – Itinerary building provides quality content that is valuable and useful for your customers.
• Solid Foundation – This strategy lays a solid foundation for your overall digital signage marketing.

5. Leverage Existing Content

Don’t overlook the value of your existing content. It can be repurposed and displayed on your digital screens for a fresh look.

• Content Fresh – Repurposing keeps your content fresh and relevant.
• Narrative Makes Sense – Make sure the narrative makes sense when repurposing content for digital displays.
• Retain Users – Quality, relevant content can help retain users and prevent you from losing valuable stuff.

6. Showcase Customer Testimonials

Customer testimonials can be a great way to establish trust and credibility with prospective customers.

• Client Testimonials: Display positive client testimonials on your digital signage display.
• Customer Trust: This can build customer trust and increase potential for sales.
• Brand Voice: Testimonials can also help reinforce your brand voice.

7. Monitor Key Performance Indicators

Lastly, it’s crucial to monitor key performance indicators (KPIs) to assess the effectiveness of your digital signage efforts.

• Establish Key Performance Indicators: Determine which KPIs are most relevant to your business (e.g., sales, website traffic, customer engagement).
• Monitor Effectiveness: Regularly check these KPIs to evaluate the effectiveness of your content marketing strategy.
• Adjust Strategy: Based on these insights, adjust your digital signage marketing strategy as needed.

Connect with HootBoard for your Digital Signage Marketing Needs

Digital signage transcends the limitations of static signs, offering a dynamic, compelling, and efficient means to interact with your clientele. As we approach 2024, it’s worth contemplating how these tactics can amplify your tourism or destination marketing pursuits, enabling you to devise a digital signage plan that genuinely captivates your audience.

HootBoard, a leading provider of digital signage solutions, can be instrumental in bolstering your digital signage campaigns. Their cloud-based digital signage platform allows for seamless content creation, ensuring your digital signage efforts are always fresh and engaging.

Through HootBoard, you can optimize your display settings for the digital screen, creating an ideal viewing experience for your potential customers. With their guidance, you can build an effective digital signage strategy that not only meets but exceeds your business objectives.

So, as you gear up for the future, consider how HootBoard can enhance your digital signage solution and help you connect more deeply with your digital signage customers.