SEO Advice for DMOs

by | Nov 17, 2021 | Destination Marketing, Digital Signage

SEO for DMOs

What is SEO and why does it matter to destination marketing organizations

SEO is the process of improving your website’s ranking in search engines. Generally, this is done by optimizing your site to be more relevant to specific searches and keywords. There are many strategies for doing this including writing high quality content, using social media and marketing, and creating backlinks from other websites. Optimizing a website doesn’t happen overnight so it’s important to stay consistent with your efforts over time.


How to optimize your website for search engines

If you manage a DMO website, you likely have a TON of content that needs to be organized. The process of optimizing your website for search engines is not an easy one. It can be time-consuming and frustrating, but it’s worth the effort. You can start by identifying these two thoughts. Imagine organize chapters of a book, and within those chapters there are sub-divided sections that get more detailed from the overall chapter.
1) Identify Your Target Audience: Who are you trying to reach? What keywords should they be searching for? Make sure that these keywords are found throughout your content, including headings, meta descriptions, body text and tags.
2) Organize your content from Broad to Specific. Take a look at these ways to think through how to organize your content:

  • Things to do > Outdoor > Camping,
  • Things to do > Nightlife > Bars,
  • Things to do > shopping > clothing

Do you notice a pattern here? When organizing the file structure of your website, you should organize the content from a broad to specific. The urls would like this for the above respectively:

  • [YourWebsite].com/Things-To-Do/Outdoor/Camping
  • [YourWebsite].com/Things-To-Do/Nightlife/Bars
  • [YourWebsite].com/Things-To-Do/Shopping/Clothing


Best practices for on-page optimization

Follow these tips and you will give yourself a better chance to get your webpage discovered via search. This is just a beginning look.

    • Make a Descriptive Title for your Page. This title should include your primary keyword phrase you wish to rank for. If you want to rank for ‘SEO for DMOs’ then you would want that phrase, or a similar iteration, in the title.


    • Organize your page with descriptive headers. Make sure each section of the webpage answers a who, what, where, why, and how if possible. You should also include the your expertise, authority, and trustworthiness (EAT). This can be done using reviews, identifying your awards or experience, and getting others to vouch for you.


    • Make sure your website loads quickly. The majority of traffic online is on mobile devices now. You’ll want a website that is optimized and loads well in mobile.


    • Write a descriptive meta description. This will populate in the SERPs and help drive CTRs (click thru rates).


    • Make sure your images aren’t too big. You can compress images to smaller sizes so they load faster. Loading a 7mb image take a while. Compressing that same image to 700 kb would help get your page to load faster.


    • Pay attention for your Alt-tags. These are the tags that tell the search engine what the image is about. These help reinforce the primary keyword phrase in the title.


Keyword research tools you can use

I like to use the following keyword research tools.

  1. Semrush
  2. Ahrefs
  3. Keyword Planner
  4. Answer the Public

Schedule a Free Demo

SEO is an ongoing process that requires a lot of time and effort. It’s not something you can do in a day or even a month, but if your website isn’t ranking well in search engines, it may be worth the investment to invest in improving your site’s rankings with these strategies. Would you like to learn more about how SEO can help your DMO? Then contact us today to schedule a time. We will even take a look at your website and identify any opportunities you may be overlooking.

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