Reviewing this White Paper
Destinations International published an interesting research paper that takes a closer look at how tourism is perceived by residents. We all know that tourism provides many benefits for both locals and visitors, including an enhanced quality of life. This is likely due to the influx in revenue that comes from visitor spending which fuels economic growth through investment into local businesses like hotels or restaurants (this has been shown time after time). However there are some downsides too.
One major concern would be low-paying seasonal jobs associated with tourist attractions, and this can mean tourists don’t really stick around once their vacation ends. Another issue could arise if infrastructure cannot keep up such as traffic congestion when you have more than enough space on roads but not necessarily vehicles available because people want them all at certain times during day shift work hours.
The research draws some actionable take aways:
- You should not assume that people know how much tourism benefits your area. Communicate with people regularly and continuously.
- Communicate with all groups, especially the ones who say no to things. Make sure you have an engagement strategy for every group of people. Turn locals into “Brand Ambassadors” so they are engaged in your tourism assets and success.
- Work together with policymakers and other areas of economic development to make sure you are seen as a part of the solution to needs in other communities.
The Bottom Line is the majority of American residents believe that tourism is a positive thing for their state and community. It brings in money and visitors, but many don’t see it as directly benefitting them personally or feel like they need to be engaged with the industry on an ongoing basis.
There are some concerns about increased visitation into one’s own destination, which may lead to more congestion and overcrowding. With this information at hand, you can make informed decisions about how best to promote your business without alienating those around you – either by engaging potential customers through social media or even just speaking up when issues arise!
Be sure to check out the entire white paper and see the data breakdown. HootBoard can play a role with each of these insights and how connecting your destination can give your visitors a great experience. We would love a chance to show you how. Reach out to us today and we can set up a FREE demo.