A self service information kiosk is a great way to effectively inform and engage guests on premises for hospitality, retail, real estate and more types of organizations. If effectively deployed, a digital concierge kiosk will enable guests to find out answers to their questions and discover new information on their own. This can improve guest satisfaction and build longer term relationships through better customer service and even cut down on operational expenses. Here are seven key factors to consider for deploying a digital concierge kiosk:
Deployment Costs –
The prices of interactive displays have been going down in recent years and the hardware has become more widely available. Getting software that will work for your organization doesn’t have to be a custom developed project. Since software-as-a-service has become the new normal, you can utilize services such as Hootboard to get a kiosk for your organization at a fraction of a cost it typically costs.
Time to Deployment –
Building upon the advantage of SaaS, with the right software tool identified, setting up and launching a kiosk could take hours and not a year. A key factor enabling this is cloud applications which enables devices to always be connected to the internet and information updates being possible from any device.
Relative Content –
The purpose of a digital concierge kiosk is to anticipate common questions and information that guests are seeking or would be valuable to them if they only knew about it. Having frequently asked questions or where to find something in your building are things that come up to often because there is not a good place to find it. On the other hand, a guest might be more inclined to take advantage of that promotion or attend an event next month if they only knew about it. Make sure you think through what type of content will be beneficial for your end user early on.
Information on the Go –
A kiosk system should be designed with the user in mind. After someone interacts with the kiosk, they should have the option to view the information later on on a mobile device or the web. For example, if someone discovers a local restaurant they want to check out, they should be able to send it their phone so they can call up for a reservation or find the directions.
Ease of Updating –
Interactive touch screens will only be effective if the information on them is not stale, it’s engaging and always up to date. In order for this to happen, it must be easy to update from the cloud. This typically doesn’t happen with a clunkly CMS or HTML editor that one or two people have access to. HootBoard makes posting to a kiosk easy as posting to social media for anyone you give access to and it can be integrated with over 1,000 applications for auto-posting.
It is important to maintain your branding. You should be able to incorporate key aspects of your organization like your logo and colors to make it feel specific to your location. This is also important if you are to deploy kiosks across multiple locations so your guests can expect the same experience across multiple locations.
Location Strategy –
There are a number of variables that you should consider on where to place and what type of kiosk will work best. The most important outcome is that you want people to engage. Check out this article about to learn more.
Test before you Deploy –
Traditionally deploying a kiosk solution can involve many risks since you are making investments on a project before even trying it out. If you are considering a kiosk for your lobby or building, HootBoard offers a one month free onsite trial to let you try out our Air or Glide.
To summarize, think about some of these factors early on if you are looking to deploy a digital conicerge kiosk. This will help you nail your project, save time and money and most importantly better serve your guests and customers.