Retail Digital Wayfinding Signage Helps Customers Find Products

by | Feb 17, 2022 | Digital Signage, Touch Kiosks

outdoor touch screen kiosks

Customers trying to find the product they want in a store with thousands of products can be challenging. The solution to this problem is to use interactive digital signage to show the customers exactly where the products are. With interactive digital signage, customers can easily find the product they want without having to ask a worker for help. Imagine walking into a Home Depot, Hobby Lobby, or Menards and being able to find the product you want without any trouble. With interactive digital signage, one can easily find what you’re looking for.

Get through the store without getting lost

We’ve all been there: you’re shopping in a large retail store, and you can’t find what you’re looking for. You ask a worker for help, but they don’t know where your product is either! So then you wander around the store until finally giving up and leaving empty-handed. This experience is frustrating and detrimental to your shopping experience. With interactive digital signage, you can avoid this problem altogether! By using interactive digital signage to find the product you want, you’ll never have to get lost in a big store again.

Reduce worker hours spent helping customers find products

When a customer walks into your retail store, the last thing they want is to ask for help finding something. The average consumer would rather go on their own and find what they need without having someone else telling them where it’s located or how much it costs (even if that worker could provide better information). This means less work for you as an employee! With interactive digital signage, customers can easily find the product they want without any help from a worker. This means that you can spend your time helping other customers or working on other tasks in the store.

Customers save time by finding products on their own with no help from workers

Digital signage isn’t just helpful for employees; it’s also incredibly useful for customers. Interactive digital signage gives customers the ability to find what they need without having to ask for help from a worker. This means that you’ll be able to get in and out of the store much faster than if you had asked someone where something was located or how much it cost.

Customers are more likely to buy products when they can easily find them

One study found that 86% of consumers will spend more money when they’re able to find the products they want easily. The same study also revealed that 75% of customers who can’t find what they need in a store are less likely to purchase it from there at all!

Easy wayfinding is essential for customer satisfaction and retention

Customers want an easy shopping experience. The last thing they want is to wander around your store looking for what they need (even if it’s just directions). If customers can’t find their products easily, then you might lose them as a customer altogether. With interactive digital signage, you’ll be able to show the way to any customer who needs help finding something in your store.

Highlight the products that you want to sell more of

When a customer walks into your retail store, they may not know what they are looking for or where it is located. Interactive digital signage can help solve this problem by showing them exactly where the product is located and how much it costs. With interactive digital signage, you can easily highlight the products that you want to sell more of. This will help customers find what they’re looking for and increase your sales.

Save time and money because you can easily update the map when products move

If you’re like most businesses, then your products are always changing. You might have new products that you want to sell or products that need to be moved to a different location in the store. With interactive digital signage, you can easily update the map when products move. This will save you time and money because you don’t have to print new signs or change the map on your own.

Interactive digital signage is perfect for Large Retail Stores

There are many benefits to using interactive digital signage in your retail store. With this technology, customers can easily find the product they want without having to ask a worker for help. This means that you can spend less time helping customers and more time on other tasks in the store. Interactive digital signage gives customers a better shopping experience, which leads to them spending more money at your store.

Are you interested in learning more? Schedule a meeting with us and we’ll show you how this digital wayfinding system can help improve the customer experience when navigating a large retail store.

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